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  1. Home
  2. Fashion

Why The Fashion Rental Industry Is Booming

And how you can get involved this festive season - by Elyssa Kostopoulos
  • 05 Dec 2019
Why The Fashion Rental Industry Is Booming

In recent years, Australian’s have become more aware of the impact their excessive shopping habits are having on the environment. According to statistics revealed in the ABC’s War on Waste series, 6,000 kilograms of clothes are thrown out every 10 minutes in Australia and with many of the items coming from fast-fashion retailers, the majority of that 6,000 kilograms goes straight to landfill. At this rate, that’s enough clothes to fill the MCG – which has a seated capacity of 100,000 people – over two and a half times every year.

On a more positive note, shoppers both in Australia and across the world are starting to take action to combat these concerning statistics – and many celebrities are following suit. Take actress Jane Fonda, who in a podcast last month, announced that her iconic red coat – that she has been seen wearing while protesting climate change (and subsequently getting arrested) – is the last piece of clothing she’ll ever buy.

Out of this waste catastrophe has come the trend of eco-fashion and the booming rental fashion industry, where you can find just about anything from designer clothing, handbags, shoes and accessories online.

mywardrobe_hq View Profile
441 likes - View Post on Instagram
Oh, what a night! 💚 Big love to our fashion rental advocates @marycharteris @arizona_muse @milliemackintosh @jamesblunt @sofiabluntly @mrsalice all wearing rented fashion from @mywardrobe_hq at last night's @britishfashioncouncil #fashionawards ✨ . . . #britishfashionawards #fashionawards2019 #vogue #esmagazine #londonstyle #sustainablefashion #rentfashion #hirefashion #positivefashion #rentalrevolution #imasharer

In the UK, clothing rental startup My Wardrobe HQ has received the public support of many celebrities from Millie Mackintosh to James Blunt, who both wore pieces from the fashion rental company’s archives to the British Fashion Awards on Monday.

milliemackintosh View Profile
13.4k likes - View Post on Instagram
Thank you for a fabulous evening at the #fashionawards @britishfashioncouncil @mywardrobehq #imasharer #rentalrevolution #fashionischange 👗

There are already some Australian household names in the rental industry, like GlamCorner and The Volte, but the trend is not slowing down anytime soon, with a new company AirRobe, launching just two months ago in October and operating similarly to Airbnb but for fashion. 

The process, if you’re not already familiar, is simple. Find an item you like, select the period you want to hire it for, look fab wearing it and then return it to the rental company. All at a serious fraction of the retail price, too.

 With the holiday season fast approaching, the endless list of office parties, gatherings and family get-togethers are almost in full swing. Make the smarter, and trendier choice this year and consider hiring your outfits for the festive season. Our favourite websites, below.

1. GlamCorner

Best for: Special occasion dresses and party frocks

Brands on offer: Camilla and Marc, Shona Joy, Manning Cartell and Alice McCall

What it offers: The popular rental platform is known for its vast range of items, stocking more than 200 international and Australian designers

Website: glamcorner.com.au

glamcornerau View Profile
38 likes - View Post on Instagram
After the perfect gift for this holiday season? Give an Unlimited Wardrobe experience to all your favourite people. Purchase a GlamCorner E-Gift Card now! 🎁 https://bit.ly/35TEjbe

2. Rent a Dress

Best for: Head-turning, trendy party dresses with lots of colour

Brands on offer:  Alice McCall, Zimmerman, Camilla, AJE and BY JOHNNY

What it offers: Rent a Dress allows you to either borrow or lend out your wardrobe and has over 3,000 items from over 1,000 lenders across Australia

Website: rentadressaustralia.com

rentadressau View Profile
621 likes - View Post on Instagram
Make a statement with the Gucci Gold Lamé Dress. Spotted on @antoniaapostolou, this beauty is now available to hire via our website.

3. Her Wardrobe

Best for: Race day wear, special occasion dresses and designer gowns

Brands on offer: Yeojin Bae, Josh Goot, White Suede and Rachel Gilbert

What it offers: Unlike a lot of other rental platforms, Her Wardrobe has a physical showroom in Melbourne where you can try on frocks before you hire

Website: herwardrobe.com.au

herwardrobeaus View Profile
87 likes - View Post on Instagram
[NEW ARRIVAL] The #Talulah 'Jasmine Mini' is made out of a gorgeous thick lace fabric and offers generous arm coverage and a flattering frill around the hem. The 'Jasmine Mini' is stocked in size XS-XL and is $89 to rent. #whatshersismine

4. AirRobe

Best for: Finding a great mix of vintage designer pieces and brand new items

Brands on offer: For rent – Camilla and Marc, Rebecca Vallance, Bec and Bridge. For sale – Gucci, Christian Dior, Chanel, Zimmermann

What it offers: A marketplace that allows people to make money from their clothing collections and is helping combat the ‘use-and-discard’ attitude around fashion

Website: https://shop.airrobe.com/

airrobe View Profile
24 likes - View Post on Instagram
Made for walking👢 Swipe through 👉 Designer Boots roundup, all listed on AirRobe right now Tap to shop #madeforwalking🚶‍♀️

5. The Volte

Best for: Party frocks and on-trend statement pieces

Brands on offer: Self Portrait, Alice McCall, For Love and Lemons and Saint Laurent

What it offers: A broad variety of stylish garments across a range of categories and sizes

Website: thevolte.com

thevolte View Profile
426 likes - View Post on Instagram
* New season #zimmermann available at The Volte! 💕 #youronlinewardrobe #thevolte

6. Boss Ladies

Best for: Designer handbags

Brands on offer: Dior, Chanel, Balenciaga 

What it offers: Australia’s first online store that allows you to lease brand new handbags monthly from high tier designers

bossladiesofficial_ View Profile
560 likes - View Post on Instagram
🖤 CHANEL PERFECTION 🖤 Look perfect for your next event! Lease this baby brand new for a week or a month. We're ready when you are! Visit www.bossladies.com.au #bossladiesofficial #BLSQUAD
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Elyssa Kostopoulos
Elyssa Kostopoulos is marie claire Australia's Junior Digital Content Editor.

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