BLACKPINK’s Rosé Is The Newest Brand Ambassador For Tiffany & Co.

A match made in heaven.

Having already cemented her status as a global fashion icon, BLACKPINK’s Rosé, whose real name is Roseanne Park, has been announced as Tiffany & Co.’s newest global ambassador—and the decision couldn’t be any more fitting with the Korean-New Zealand singer carving a quick path to superstardom.

Rosé, who grew up in Melbourne, debuted her new role in the 2021 Tiffany HardWear digital campaign, featuring the collection inspired by a 1971 bracelet from the Tiffany Archive. The original HardWear collection, first released in 2017, was inspired by the edge and energy of New York City and has become known for its distinctly bold and statement-making designs (that quickly get spotted on It-girls everywhere). 

“I’ve always loved wearing Tiffany jewellery,” Rosé said in a statement. “To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me.” Rosé joins a long list of impressive women who have previously faced Tiffany & Co.’s campaigns, including Lupita Nyong’o and Elle Fanning.  

The brand says they tipped Rosé as the new face for her “bold personality and modern style influence”, which demonstrates with ease in the campaign wearing the collection’s graphic 18K yellow and rose gold links accented with pave diamonds. 


For fans of the K-pop star, news of her ambassadorship shouldn’t come as a shock considering the 24-year-old has had one of her busiest years yet. Tiffany & Co.’s campaign comes just a month since the release of her first solo album, “R” and solo single, ‘On The Ground’, while her fellow BLACKPINK members have also been taking the fashion world by storm, featuring partnerships with some of the world’s most prestigious labels—including Jisoo for Dior, Lisa for Celine and Jennie for Chanel. 

Below, some of marie claire’s picks from the Tiffany HardWear collection. 


Tiffany HardWear Graduated Link Necklace in 18k Rose Gold with Pavé Diamonds, $94,000; shop here


Tiffany HardWear Graduated Link Necklace, $21,800; shop here


Tiffany HardWear Triple Drop Earrings, $5,800; shop here


Tiffany HardWear Link Bracelet, $29,800; shop here

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