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In winter, we cycle through knitwear, coats, jackets constantly through the week and then repeat into the next. It’s the season for outfit repeating and investment dressing. But you’re not alone in thinking that it feels unnecessary to wash after one wear or even after a week. Winter is where washing less is totally normal, outwear gets a wash after the season (pending no accidental stains) and your jeans get a once-a-week rinse.
Unless you spill your morning coffee and you’re at the dry cleaner’s before 9am to hopefully save your favourite trench coat, we often just hang, rewear and repeat.
The ‘hang and repeat’ habit isn’t laziness — it’s just that until now, the alternatives were limited. A dry cleaner visit for everything that isn’t machine washable. A hand wash for the delicate cashmere you wouldn’t risk throwing into a short cycle. Or just waiting until season’s end and hoping nothing absorbs too much of the environment along the way.
But sometimes the once-a-season refresh doesn’t cut it. The environment, accidental spills, makeup and even your own personal scent, can sacrifice that plan.
Cold, rainy days where the tips of our suede shoes get wet, sweaters absorbing the city odours and your leather jacket smelling a little bit musty from the damp air are inevitable. The good news: there’s a smarter way to care for it all.
For The Shoes That Got Caught In The Rain
Suede is winter’s biggest trend — from jackets to handbags and shoes, it’s on everyone’s radar. But it would be remiss of us not to acknowledge it’s a nightmare to keep clean and out of wet weather. From pre-treating and dodging puddles to the aftercare of brushing and drying, owning anything suede in winter is a commitment. Enter LG TrueSteam™ Styler with Built-in HandySteamer — and suddenly, that commitment gets a lot easier.
The Inverter HeatPump™ drying systemhandles your suede and other delicate fabric dilemmas by gently drying without the heat damage of a standard dryer or the risk of leaving them in front of a heater overnight. It maintains fabric shape, extends the life of your piece and means no more pulling out mouldy boots or damp-smelling outerwear at the start of the season.
The Coat You’ve Worn Daily For Weeks
Whether it’s wool, leather or a tailored style you wouldn’t risk washing yourself, coats and outwear are tricky to launder — and for the most part result in an ‘I’ll deal with it later’ situation.
This often means small stains turn into a bigger problem at the end of the season. At most, we’ve been taught to spot treat little stains and hang up to ‘air’, but it’s never quite the same as that freshly dry-cleaned feel. Stains that have sat all season are harder to lift, often requiring so much elbow grease they end up altering the fabric or colour altogether.
But what if you could hang your coat up and just press a button to refresh it? Sounds futuristic but it exists. Along with its steam functionality — which helps with antimicrobial, anti-wrinkle and allergen-reducing benefits — the LG Styler’s AutoFresh System automatically circulates and dehumidifies the air inside to prevent mustiness, keeping your garment fresh between wears.
The Satin Skirt You Need Wrinkle-Free, Now
If you’re like most of us and the ironing board has become more a decorative feature than a functional one, you’re not alone.
Between faster lifestyles and more forgiving fabrics, the ironing-before-you-put-everything-away ritual has basically disappeared. Despite that, there’s always a moment where you wish you had been more prepared, especially when you pull out that satin skirt or cute linen dress for a night out and it looks like it’s spent a week scrunched in a ball.
Instead of spending that extra time steaming or ironing your favourite piece and missing out on welcome drinks or your bus, imagine pulling it out of the cupboard already steamed. The LG Styler’s Dual TrueSteam™ function does just that. The steam closet holds up to five garments, refreshing, caring and de-wrinkling with just the touch of a button. Ideal for weekday outfit rotation in winter or a quick refresh for lightly worn pieces.
And for those genuine last-minute jobs, the built-in HandySteamer is where it truly shines. The handheld, high pressure steamer handles everything from workwear and refreshing a suit before a meeting to gently caring for occasion wear and delicate silks.
A Place To Do It All
The question is, where does an appliance like this actually live in a real home? The answer is more flexible than you would expect.
The black-glass finish, slim profile and multifunctional design makes it easy to integrate — whether that’s a walk-in wardrobe, an entryway, or in a laundry where it looks like it was always part of the cabinetry. It isn’t a traditional laundry appliance; it’s more a curated piece of furniture. And with no plumbing required, it’s just as suited to renters and renovators as it is to homeowners.
Operate it manually via the smart LCD display or use the LG ThinQ app to schedule a refresh cycle remotely, so your coat is done by the time you get home.
Not only is this the next generation caring for your favourite pieces, but it also saves time, effort, and energy, making it your partner in investment dressing.
