Louis Vuitton Is Spinning A Modern Twist On An Iconic Handbag

The Louis Vuitton Twist is just in time for party season.

As party season enters full swing, our calendars are quickly filling up with festive events and summer soirees. As such, we’re on the hunt for a hard-working handbag that can carry us from brunch to the bar.

On the must-have list is a modern silhouette, cult style status, and spacious interiors for hauling around our social kit (read: half of our belongings). And we’ve found the handbag that ticks all the boxes.

Introducing Louis Vuitton’s Twist, one of the brand’s most emblematic, beloved bags. While the iconic collection made its debut during the 2015 Cruise runway show, it’s reinvented with new details every season (without forgoing the iconic LV twist lock it’s named for).  

This year, the fresh new look is unveiled in a campaign fronted by model and accomplished equestrian Eve Jobs. The youngest daughter of the late Apple founder Steve Jobs, Eve showcases the Twist ‘en plein air’ style alongside her horses.

Combining youthful energy with a country sensibility, the photo series makes a case for the Twist’s versatility both on and off the track—and at every event this silly season.

Louis Vuitton Twist


Recognised for its graphic, boxy shape in Epi leather and distinct logo clasp (a jewel-like feature which pivots to create the signature “LV” when locked in position), the Twist instantly cemented itself as a classic from the moment it appeared on the runway.

So, what’s the fresh twist on the it-bag in 2022? Look to the new ‘Gourmette’ lock, which takes the original monogram clasp and reinterprets it in a four-part combination of colourful strass, enamel, Monogram engraving, and metal engraving.   

There are five colourways to choose from, and each style is enhanced with a faceted gold or silver chain which links to a leather shoulder strap. Even better, the strap is both adjustable and removable to suit all your party looks; think practical cross-body at a summer picnic, slung over your shoulder at a cocktail event, or held as a glamorous evening clutch by night.

Louis Vuitton Twist


Up-and-coming model Eve Jobs is fast becoming a name to know in the fashion set. Fronting this country-inspired campaign isn’t her first foray into the Louis Vuitton world, as the Apple heiress was spotted at the front row of the brand’s Fall 2022 show at Paris Fashion Week.

Dressed in looks from the womenswear FW 2022 collection (with a Twist handbag never far from reach), Eve showcases the new iterations of the Twist with strength and grace.

This season, the timeless black design is shaken up with pink strass and black enamel accents, while silver strass and pale blue enamel add a sleek fashion-forward touch to the Twist in pale quartz.

Louis Vuitton Twist

The vibrant blue iteration, on the other hand, evokes the feeling of a summer spent by the ocean with its blue strass and white enamel LV lock.

Whether you opt to keep it classic with the signature camel, black and white versions, or bring colour to you outfit with bold navy, the Twist is bound to be your number one companion at every event.   

Brought to you by Louis Vuitton. Discover the new Twist collection now, with new colours, hardware and features available.

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