Unless you've been living under a rock for the past six months, you'll be well aware of the Gucci logo tee phenomenon which overtook Instagram like the plague.
From bloggers to models to Insta It-girls, it seemed no one was above Alessandro Michele's shirt of the season.
The thing with trends that come in oh-so-hot, is how quickly people get over them once every man and his dog (read: blogger and Victoria's Secret model) has posted them a couple of times.
Gucci, of course, is well ahead of the game, already teasing the next cult-buy - this time with a difference.
Introducing the 11-style limited-edition collection featuring drawings by British illustrator, Angelica Hicks.
According to WWD, each tee will have its own unique label and only 100 pieces of each design are being released - a total of 1,100.
Basically, you'll have to be ridiculously quick off the mark on the May 25th release date to have a chance of getting one of these babies.
"@angelicahicks, here against the#GucciArtWall in Soho, NY featuring one of her drawings, collaborated with Gucci on the 11 designs for a T-shirt collection available exclusively on Gucci.com in US and Europe from May 25. Only 100 units of each style have been produced, for a total of 1,100 pieces. Similar to an art print, every T-shirt in the collection is numbered with a dedicated label (e.g. 1/100)"
We'll race you to the checkout!