MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • On Trend
  • Gifts
  • The Edit
  • Discount Codes
MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • On Trend
  • Gifts
  • The Edit
  • Discount Codes
Subscribe
  1. Home
  2. Fashion

All The Highlights From Helsinki Fashion Week 2018

The world's first 100% sustainable Fashion Week - by Lynette Botha
  • 01 Aug 2018
All The Highlights From Helsinki Fashion Week 2018

Helsinki Fashion Week (HFW) 2018 was no ordinary fashion week. In fact, it was touted as the first 100% sustainable fashion week in the world - but its founder, Evelyn Mora, begs to differ.

Mora, only 26 years old, says that there is no way to be absolutely 100% sustainable – yet. Having said that, HFW still proved to be the most sustainable fashion week ever, even if not in its entirety.

The shows all took place at the Eco Village, a concept that was based on a circular economy and sustainable values, creating a world that encourages connecting and co-creating between various industries. From Tesla Motors chauffeuring the front row elite and special guests, to SolarVoima’s solar panels powering the entire show and a vegan food bar serving delicious fare from ‘leftovers’ (or ‘from waste to taste’, as they put it), HFW created a new way to look at sustainable living.

Asked why she took this approach for HFW this year, Mora says, ‘I just created a fashion week that is true to the values that the fashion industry should have. I refuse to call it a "SUSTAINABLE" fashion week as this is not a choice or a niche or an alternative anymore, but the only way to move forward in the fashion and textile industry’.

helsinki fashion week ns gaia

N&S Gaia

Henry Marsh

Bringing together various designers from across the world, who all share the same principles of creating fashion in a more sustainable and ethical way, press, buyers and guests alike were treated to a showcase of incredible talent.

‘My hope is that attendees to this year’s fashion week will stay true to these values and the reality. [I hope that they will] be honest and transparent with their actions and decisions in terms of consuming,’ Mora concludes.


Designer highlights

N&S Gaia (pictured above) by Sidharth Sinha is a womenswear label based in New Delhi, India. Focusing on slow fashion, and using sustainable hand-woven textiles blended with upcycled mill-woven fabrics, the brand showcased a range of wearable, modern pieces.

helsinki fashion week tiziano

Tiziano Guardini

Henry Marsh

With his original, innovative and ethereal designs, Italian Tiziano Guardini captured the audience’s attention from the very first look. Through his clothing he proves that ‘eco chic’ is most definitely not all hessian and hemp (although we love those materials!), but that being sustainable can still be sophisticated.

helsinki fashion week kata szegedi

Kata Szegedi

Henry Marsh

Budapest-based brand Kata Szegedi presented a contemporary and easy-to-wear collection of dreamy dresses and jumpsuits, that were at once elegant and playful. Using custom developed fabrics and focusing on impeccable tailoring, this Hungarian brand delivers on its promise of creating clothing for cosmopolitan individuals.

helsinki fashion week unravelau

Unravelau

Henry Marsh

Unravelau, a Dutch brand by designer Laura Meijering, aims to ‘design high-end clothing with a low ecological footprint’. Making use of organic and recycled materials, the label presented a pared-down yet striking collection on the last day. Every part of Unravelau’s design process is completed in a way that minimises waste and energy usage – from design to production, and even the ink used for its swing tags!  

For more visit helsinkifashionweeklive.com or follow @Helsinkifashionweekofficial.

  • Fashion
  • Summer Fashion
  • Spring Fashion
  • Fashion Trends

Subscribe to Marie Claire-+ save!

Subscribe to marie claire

Subscribe Now
Subscribe to Marie Claire

Subscribe to Marie Claire-+ save!

Subscribe to marie claire

Subscribe Now
Subscribe to Marie Claire

Recommended to you

MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

{headline}

{headline}

At The Close Of AAFW, The First Nations Fashion + Design Show Had The Audience On Its Feet

At The Close Of AAFW, The First Nations Fashion + Design Show Had The Audience On Its Feet

The Best Street Style From Afterpay Australia Fashion Week 2022

The Best Street Style From Afterpay Australia Fashion Week 2022

Robyn Lawley Shares Her Hopes For Curve Edit's Impact On Fashion Week

Robyn Lawley Shares Her Hopes For Curve Edit's Impact On Fashion Week

Jessica Mauboy On The Importance Of Representation On The AAFW Runway

Jessica Mauboy On The Importance Of Representation On The AAFW Runway

{headline}

{headline}

Matteau's Resort '23 Collection Proves Soft Tailoring (And Escapism) Is On Trend

Matteau's Resort '23 Collection Proves Soft Tailoring (And Escapism) Is On Trend

Oroton's Resort 2023 Collection Was An Ode To The Seaside

Oroton's Resort 2023 Collection Was An Ode To The Seaside

The Horrifying True Cost Of Fast Fashion

The Horrifying True Cost Of Fast Fashion

{headline}

{headline}

What Exactly Is Fast Fashion And Why Is It A Problem?

What Exactly Is Fast Fashion And Why Is It A Problem?

Long Live Your Clothes: Help Make Textile Waste Vanish

Long Live Your Clothes: Help Make Textile Waste Vanish

5 Timeless Versatile Pieces To Add To Your Wardrobe This Autumn

5 Timeless Versatile Pieces To Add To Your Wardrobe This Autumn

16 Australian Ethical Clothing Brands To Shop And Save The Planet

16 Australian Ethical Clothing Brands To Shop And Save The Planet

Your Expert Styling Guide To Nailing Your Fashion Week Outfit

Your Expert Styling Guide To Nailing Your Fashion Week Outfit

Your Chic And Sustainable Wardrobe Starts Right Here

Your Chic And Sustainable Wardrobe Starts Right Here

The Sustainable Australian Swimwear Labels We Love

The Sustainable Australian Swimwear Labels We Love

MarieClaire
  • About Us
  • Discount Codes
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
MarieClaire Magazine Subscribe
  • About Us
  • Discount Codes
  • Contact Us
  • Terms and Conditions
  • Privacy Policy

Brands

  • Beauty Crew
  • Home Beautiful
  • Elle
  • Who

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • beautyheaven
  • New Idea food
  • New Idea
  • Girlfriend
  • That’s Life
  • Practical Parenting
  • All Recipes
  • Perth Now
  • The West Australian
  • 7Plus
  • 7mate
  • 7NEWS
  • 7Sport
  • Sunrise
  • Starts at 60
  • Hard to Find
© 2022 Are Media PTY LTD
All products are independently selected, tested or recommended by our team of experts.If you buy something, we may earn an affiliate commission.
Get more from Marie Claire

Magazine Subscription Offer

Subscribe to Marie Claire-+ save!

Shop This Offer
Subscribe to Marie Claire