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5 Brands Doing Inclusivity Right

From skin tones to sizings - by Isabelle Truman
  • 27 Jun 2019
5 Brands Doing Inclusivity Right

When Kim Kardashian announced she was releasing a line of shapewear for women of all sizes and skin tones, the mother-of-four was met with backlash. Sure, she includes nine shades that include light beige and chocolate and has sizes ranging from XXS to 4XL, but something Kim seemingly failed to consider was her brand's name: Kimono. 

Japanese women and men took to social media to express their concern that the name of something so ingrained in their culture - a garment that dates back to 15th Century Japan which is generally reserved for special occasions and passed down from generation to generation - could be trademarked as underwear. The backlash prompted 'KimOhNo' to start trending on Twitter and us to hunt down brands which are doing inclusivity right. Take note, Kim.

Below, five fashion labels which consider women of all sizes, shapes, ethnicities and skin tones.

Rose & Bare

roseandbare View Profile
346 likes - View Post on Instagram
@roseandbare X @popsugarau 🌹 captured by @higgsy_photography with @mariahdyson, @kaymarieu and @natalie_roser "The intimates are both supportive and sexy but above all else, will make women of every colour feel considered and included when shopping for underwear."

Created right here in Australia, Rose & Bare was founded by model Natalie Roser after she noticed the lack of options there were for nude underwear colourways. While a generic beige existed, often other skin tones missed out, so Roser created an inclusive brand, which not only includes an array of tones, but has different cuts and sizes so the pieces will be both comfortable and flattering.

Girlfriend Collective

girlfriend View Profile
6,457 likes - View Post on Instagram
Ooh, Seamless LITE. New things made from recycled ocean plastic are coming later this year - but we're giving you a chance to shop limited quantities today. Thought you'd like to know. #linkinbio

Girlfriend Collective's range of activewear isn't only size inclusive, it's sustainable, too. The brand recycles plastic bottles in Taiwan and knits them into fabric - its main fabrication is made from 79 percent recycled water bottles - and they even go as far as to use eco-friendly dyes.

Fenty 

savagexfenty View Profile
20.5k likes - View Post on Instagram
#MondayMood: "When hubby asks for breakfast in bed" - ya heard it from @thecharvelle 😉 #SavageXBridal

It's Rihanna's world and we're just living in it. The singer turned designer's lingerie range, Savage x Fenty, was released to the world with one of the most inclusive fashion shows in history. Since then, she's gone on to launch an equally inclusive beauty range, Fenty Beauty, and is in the process of starting a fashion label. 

Reformation

reformation View Profile
10.4k likes - View Post on Instagram
We're super happy to tell you guys that a bunch of our most popular styles now come in sizes 1x-3x and 14-24. For good. Oh, and we're adding new tops, dresses, skirts, etc. every month.

After launching a limited plus-size capsule collection in March 2018 which immediately sold out, Reformation permanently extended its size offering earlier this year. Plus, the brand has always had sustainability front of mind, from its eco-conscious textile and fabric selection to its carbon footprint and green infrastructure of its factories.

Lonely Lingerie

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5,741 likes - View Post on Instagram
Monica 💛 x

Founded just over the ditch in New Zealand, Lonely Lingerie has made a name for itself by including models of all ages, sizes and ethnicities and for their stunning unretouched campaign images.

This article originally appeared on InStyle Australia

Isabelle Truman
Isabelle Truman
Isabelle Truman is a freelance writer based out of London, UK. She specialises in fashion, lifestyle and travel and knows a thing or two (read: everything) about both Meghan Markle and 'Sex and the City'.

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