BEAUTY

Laura Mercier Is Pulling Its Makeup From Australia

Here's everything we know

Laura Mercier addicts will be forced to stockpile their favourite foundations and highlighters ahead of June this year, when the beloved brand will pull their products from shelves across Australia.

The cult beauty brand will cease to sell product in Sephora, David Jones, and online retailer Adore Beauty from the 30th of June 2018 as part of a “global brand transformation.”

Taking to their facebook page over the weekend, the brand announced: “As part of the strategy for a global brand transformation for the Laura Mercier brand, it is with great sadness that we announce the brand has made the difficult decision to exit the Australian market. Up until 30 June 2018, we will continue to provide your favourite products & services at David Jones, Sephora and adorebeauty.com.au.

“From July 1st onwards, the Laura Mercier product range will not be directly available for sale in Australia however our amazing Artists will assist you with any of your needs until that time,” the statement continued.

“We really appreciate your strong support for the brand in Australia, so we want to take this opportunity to say thank you for the incredible support and passion for our products… we are shattered to say goodbye but for now we have to say au revoir.”

Naturally fans of Laura Mercier are upset by the decision, so get in quick and stock up on your favourites before they run out. We’re calling first dibs on all of the Foundation Primer – Radiance ($50; at adorebeauty.com.au).

Related stories