Australian Activewear Brand THE UPSIDE Has Launched Charity Pup Merch, Which Is The Wholesome News We Needed

Four paws of approval from us.

Every once in a while, you hear something so sweet and adorable, it instantly puts a smile on your face. The news we’re about to share with you is one of those things. 

To celebrate International Dog Day (that’s today!) beloved Australian activewear brand THE UPSIDE have launched a charitable initiative aptly named, THE PUPSIDE. As the name implies, the campaign is all about dogs, with the brand proudly supporting the RSPCA NSW and encourage the adoption of animals in needs of homes. We’re not crying, you’re crying. 

Today, you can put your paws toward a good cause by purchasing a dog bandana, made from recycled fabric off cuts 100% of the proceeds are being donated to the worthy cause, so you can feel extra good about your purchase. 

You can buy a bandana from the website for $19.99, and, if you feel like jumping behind the cause yourself, you can buy a PUPSIDE muscle tank top for $89.99. 

THE UPSIDE has always been a brand that’s highly aware of how we move throughout the world, whether the impact is personal, environmental or social. Their latest campaign is further proof that we can always be doing our part to improve the lives of others (whether they have two legs or four). 

Regardless of your stance on the state of the world, we can all agree that animals living in a loving home is a cause we can all get behind. At a time when things in the world can feel a little hopeless, this is a very timely reminder of the difference we can still make. Plus, how sweet will your little pooch look in one of those bandanas? 

So, let’s all put our hands (and paws) in and help our four-legged friends in need. 

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