For the longest time I associated The Iconic as a site to shop fashion. However, the Australian online retail giant has come swinging into the world of décor and bedding with some of our best homegrown and international homewares brands.
To my surprise, I found myself shopping chic (and speedily delivered) pieces to beautify my home space. It seems as though every day, I am inundated with a feed full of chic apartments, mood lighting and décor that’s straight out of a celebrity house tour. And yet, as I looked around my own apartment, I saw elements that just didn’t quite measure up.
So naturally—as one does—I went to Pinterest before I even began to shop. With a very specific mood board in mind, I scroll away in search of inspiration, hoping to uncover some hidden gems. But somewhere during my marathon search, I never expected to see some of my favourite pieces at The Iconic.
The Best Homewares Brands At The Iconic, According To marie claire:
Now, arguably, The Iconic is one of my favourite places to shop online. There are endless fashion and beauty finds, all delivered at incredible speed, and the generous returns policy is a big advantage too. But as it turns out, The Iconic also has a fantastic range of homewares that deserve just as much attention.
Whether you’re after a new duvet cover or sheet set, or perhaps looking to incorporate some fun glassware and ceramics into your dining space, The Iconic truly has it all. (And with frequent sales, to boot!)
“We’re excited to be expanding our designer home offering, with brands including Missoni Home and Ralph Lauren Home bringing a more elevated, fashion-led perspective to the category,” Georgia Peros, Category Buyer at The Iconic tells us. “Fashion and interiors are increasingly intersecting, and these brands are a great way to bring distinctive design into the home through colour, pattern and statement pieces.”
Amongst the designer pieces, you’ll also find some of our favourite brands, including Sheet Society, Frank Green, Dennis Did It and more.
So whether you’re on a budget and looking for a great deal, or keen to indulge in something a little more luxurious, I’ve done the scrolling for you and rounded up a collection of brands that you wont want to skip next time you scroll.
Read: High Thread Count, Higher Standards—These Are Our Editors’ Favourite Sheets
Best Stylish Homewares: Dennis Did It
For homewares that feel a little more fun than your average coffee-table accessory, Dennis Did It is one to know. The Australian brand brings a playful, retro-inspired feel to everyday pieces, from sculptural trays and quirky dishes to lamps and desk accessories that are just as decorative as they are useful.
Shopping Editor’s Review:
I own two rice paper lamps from Melbourne studio Dennis Did It, and they’ve become such a complimentary feature in my home. I’ve placed one in my bedroom and the other in my living room, and I’ve been recently eyeing their Boxy Lamp as a third addition. Their designs bring together everything I love in statement lighting—warmth, texture and organic form—without drawing too much attention. Plus, their affordable price point isn’t too shabby.
— Rachel Weisz, Shopping Content Producer
DENNIS DID IT
Boxy Lamp
DENNIS DID IT
The Grass Is Greener Vase Olive
DENNIS DID IT
Spill The Tea Cup And Saucer
DENNIS DID IT
Hoist Lamp Faded Denim
Best International Homewares Brand: DOIY
If your home could use a little more personality, DOIY is a good place to start. The Barcelona-based brand is known for turning everyday objects into playful, design-led pieces, with everything from quirky kitchenware and candle holders to colourful accessories that make surprisingly good gifts.
DOIY
Goldfish Vase Large
DOIY
Dolce Vita Trinket Tray Tomato
DOIY
Olivia Bottle Stopper
DOIY
Love Velvet Storage Box
Best Brand For Glassware: Fazeek
Fazeek is the kind of homewares brand that makes everyday rituals feel a little more luxurious. Think beautifully designed candles, fragrances and glassware, all with the brand’s signature balance of colour, texture and contemporary design.
Shopping Editor’s Review:
I’m obsessed with my Wave Coupes from Fazeek. The scalloped shape turns even a simple pour into something that feels a little more fun, and they’ve held up beautifully since I started using them. They’re the reason I’m excited to play host. The Vice Versa Carafe is next on my list, and I’m already picturing the Bloom Tumblers lined up on my kitchen shelf.
— Chanelle Mansour, Shopping Editor
FAZEEK
Wave Coupes
FAZEEK
Striped Candle
FAZEEK
Vice Versa Carafe
FAZEEK
Balance Vase
Best Coffee Table Books: Assouline
If you’re building a coffee table that looks like it belongs in a chic hotel lobby, Assouline is a natural starting point. The luxury publishing house is known for its beautifully produced coffee-table books covering fashion, travel, art, design and culture—aka the books you’ll actually want to leave on display.
ASSOULINE
Tuscany Marvel
ASSOULINE
Capri Dolce Vita
ASSOULINE
Kyoto Serenity
ASSOULINE
Cairo Eternal
Best Affordable Homewares: Hottie
HOTTIE is for anyone who thinks dinnerware should be just as fun as the food you’re serving on it. The Australian brand brings colour and personality to the table with playful glassware, dinner sets, serving pieces and kitchen accessories that make even an everyday meal feel a little more special.
HOTTIE
Kimmie Serving Platter
HOTTIE
Susie 42-Piece Cutlery Set
HOTTIE
Charlie 4-Piece Mug Set
HOTTIE
Bobbie 12-Piece Dinner Set
Best For Industrial Design: Designstuff
Designstuff is essentially a treasure trove for anyone who appreciates good design. It brings together a mix of clever, functional and aesthetically pleasing pieces for the home, making it an easy choice to browse when you’re looking for something a little more interesting than the usual homewares.
DESIGNSTUFF
LUME Elio Pillar Portable Lamp
DESIGNSTUFF
RUND Bottle for Olive Oil
DESIGNSTUFF
FORMA Shoe Rack
DESIGNSTUFF
VIAH Candle Holder
Best For Décor: Country Road Home
“Country Road does timeless home essentials really well, with bedding and homewares that feel polished but still very liveable,” Peros says. “It’s a great option if you prefer to invest in a classic foundation and refresh it seasonally with different colours, cushions or throws.”
COUNTRY ROAD
Agapi Small Frame
COUNTRY ROAD
Rose & Oud Hand Wash
COUNTRY ROAD
Myles Coaster Set Of 4
COUNTRY ROAD
Pela Metallic Decoration Bowl
Best Wall Art: Olive Et Oriel
For art that gives your walls a little more personality, Olive et Oriel has plenty to browse. The brand creates affordable, design-forward art prints spanning abstract works, photography and more, making it easy to give an otherwise blank wall that finished, gallery-inspired feel.
OLIVE ET ORIEL
Surfers Paradise Art Print
OLIVE ET ORIEL
Earthen II Art Print
OLIVE ET ORIEL
Bathroom Babe Art Print
OLIVE ET ORIEL
Santorini Sunsets II Art Print
Best For Kitchen Accessories: Eva Solo
Scandinavian design is rarely about choosing between form and function, and Eva Solo is a perfect example. The Danish brand creates beautifully considered kitchen and home accessories that are designed to be genuinely useful while still looking good enough to leave on display.
Shopping Editor’s Tip:
There’s something about a functional and stylish piece of kitchen equipment that I truly adore, which is exactly why Eva Solo has been on my radar. While these might seem like boring buys to some, I’m very much in the phase of life where I’m choosing form and function over making things harder than they need to be. If something can make my kitchen look good and make my life easier, I’m sold.
— Maddy Wilson, Shopping Content Producer
EVA SOLO
Green Tool Citrus Press
EVA SOLO
Grating Bucket
EVA SOLO
Green Tool Spinning Colander
EVA SOLO
Green Tool Burger Press
Best Designer Homewares: Missoni Home
“Missoni Home is perfect for anyone wanting to introduce colour, pattern and personality into their space,” explains Peros. “The brand’s iconic approach to print means even a single statement piece can have an impact, so you don’t need to overhaul an entire room to bring that sense of luxury and playfulness into your home.”
MISSONI
Giacomo Bath Sheet
MISSONI
Best 156 Hand Towel
MISSONI
Murrina Bath Mat
MISSONI
Giacomo 100 Hooded Robe
Best For Dinnerware: No.22
For a table setting that feels like you’ve just arrived at a Mediterranean holiday house, look to No.22. The Australian brand is all about playful, colourful homewares, with vibrant crockery, table linen and entertaining pieces covered in charming prints and statement-making details.
NO.22
Capri 2.0 Pink Dinner Plates
NO.22
Capri 2.0 Green Side Plates
NO.22
Peppa Hart Solae Jug
NO.22
Capri Blue Mini Bowls
Best Brand For Bedding: Sheet Society
If you’ve read any of our bedding articles, it’s likely that Sheet Society will need no introduction. This Australian bedding brand covers everything from basic cotton sheets, to design-forward quilt cover sets, towels and even mattress protectors.
SHEET SOCIETY
Leo Washed Cotton Fitted Sheet Set
SHEET SOCIETY
Cloud Corn Medium & Firm Pillow
SHEET SOCIETY
Eve Linen Quilt Cover Set
SHEET SOCIETY
Tommy Cotton Towels
Best Homewares For Gifting: Georg Jensen
Few names do timeless and luxurious design quite like Georg Jensen. The Copenhagen-founded brand has been creating beautifully crafted pieces since 1904, with its home collection bringing the same sculptural, understated aesthetic to everyday objects and entertaining essentials.
GEORG JENSEN
Wine & Bar Carafe
GEORG JENSEN
Bernadotte Champagne Cooler
GEORG JENSEN
Bernadotte Oval Vase
GEORG JENSEN
Alfredo Wine Rack
Best For Tupperware: Frank Green
Frank Green likely needs no introduction, with the brand best known for its endlessly popular reusable water bottles. But if you haven’t looked beyond the drinkware, there’s plenty more to discover, including lunch containers, bowls and other reusable kitchen essentials designed to make everyday life a little easier.
FRANK GREEN
Ceramic Coffee Cup
FRANK GREEN
34Oz Reusable Bottle
FRANK GREEN
Lunch Container With Silicone Lid
FRANK GREEN
To Go Bowl – Duo Pack
Best Classic Homewares: Ralph Lauren Home
“Ralph Lauren Home brings a timeless, polished quality that works beautifully for a more classic or hotel-inspired aesthetic,” says Peros. “It’s a great reference point for creating a home that feels elevated but still inviting, with pieces that can be layered into an existing space rather than requiring a complete restyle.”
RALPH LAUREN HOME
Polo Icon Coaster Gift Set
RALPH LAUREN HOME
Essentials Shawl Collar Terry Robe
RALPH LAUREN HOME
Polo Bear Mug
RALPH LAUREN HOME
Garrett Cocktail Shaker
Best For DIY Photo Books: 35mm Co
For the nostalgic among us, 35mm Co brings the charm of film photography into the digital age. Best known for its reusable 35mm cameras and DIY photo albums, this brand allows you to add a little extra personality in your home.
35MM CO
Coffee Table Photo Album
35MM CO
Coffee Table Photo Album Set
35MM CO
Nostalgia Redefined Bundle
35MM CO
The Reloader® – Reusable Film Camera
Missoni Home, Ralph Lauren, Designstuff, Doiy, Georg Jensen and Dennis Did It are all amazing and stylish designer homewares brands available on The Iconic in Australia.
Yes, The Iconic sells affordable décor through brands like Hottie, which sells affordable dinnerware, ceramics, cutlery and more. A 12-piece dinnerware set costs less than $189.95 (max.) and single plates and bowls for as little as $13.95. Other brands like Country Road Home, Seed Heritage, and Typo also all sell affordable homewares on The Iconic.
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