Inspired by the vibrant ’80s music movement of the same name, the 'New Wave' bags play on the current monogramming trend with a huge, metallic LV logo on the front and a removable handle featuring a rainbow coloured 'Vuitton' tag (which, it pays to note, we'd never remove).
Taking inspiration from a vintage Louis Vuitton trunk, which was decorated with a graphic wave-like motif, the on-trend quilted texture was created.
'Smoothie pink', 'Malibu green' and bright red will no doubt be big sellers, but for those who prefer a more understated look, the New Wave bags also come in the ever-chic options of black and white.
No doubt we'll soon be seeing the collection, which launched in stores and online today, hanging off the arms of everyone from Louis Vuitton muses Siena Miller and Sophie Turner to fashion cool girls around the globe.
We'll race you to the checkout.