So, when we heard that one specific bag had been shared close to 50,000 times on the 'gram, we were intrigued, to say the least.
As pointed out by Who What Wear, Net-a-Porter describes the Chloé Nile Shoulder Bag as having been "posted on Instagram over 46,000 times," since its release last year.
Given that tiny bags are trending - and are currently the top accessory at Paris Fashion Week - it comes as no surprise that the style set can't get enough of Chloé's original take, complete with top handle and coordinating studs.
Below, see how Instagram It girls are styling the bag - credit cards beware.
This article originally appeared on InStyle Australia