There’s nothing better than discovering a brand before everyone else. Despite having something one-of-a-kind for a few months, it gives you infinite bragging rights when the brand cracks the mass market. You knew about them aggggesss ago! And, as is our job, we’ve rounded up six must-know fledgling Australian brands to know in 2019, so you too can get in while they’re fresh, hot and ready for buying. Enjoy!
Bobby Universe
For those wanting to invest in local brands with sustainability in mind, look no further. Melbourne-based handbag label Bobby Universe creates stunning leather goods that you’ll have for life (Vanessa Hudgens and Shanina Shaik are fans) using ethical practices. Plus, proceeds from every sale go to charity. Where do we sign up?
A.Emery
Instagram’s buzziest new shoe brand, A.Emery, is perfect for the pared-back minimalists among us. Can’t afford The Row’s strappy sandal? This local brand has you covered, with a slew of must-have summer pieces that are straight out of a street style dream. Plus, with quality leathers handcrafted in India, these slides, straps and soles are made with love.
Respiro Studio
The sister to Instagram’s favourite hair clips, Valet Studio, Respiro Studio has already gotten a lot of traction in the lead up to 2019 thanks to their hard shell handbags. Completed in buzzy patterns in shades of mint green, galactic white, tortoiseshell and terrazzo, this local venture is making waves in all the right places.
Öösel
Taking loungewear to newer, chicer levels, this Australian sleepwear brand is making pyjamas you want to wear everywhere. And we mean everywhere. From longline silk numbers to slip dresses made to be seen in and short and camisole sets worth investing in, this brand is the new standard in sleepwear. Plus, with every product made in Australia, it’s an investment worth making.
Joslin
Founded in Melbourne in 2018, this cool-girl linen label is all about voluminous silhouettes and textured takes on the classic fabric. Whether you’re after a fresh miniskirt or something perfect for the office, the small but classic range will be able to help with both.
Will & Bear
In 2016, Lauren Williams and Alexander Knorr decided to ditch their 9-5s and instead hit the road, launching their sustainable hat brand, Will & Bear, in the process. A few years on and Will & Bear has become beloved internationally, not just because of their stunning designs (see below), but because of their efforts to give back. Their Instagram bio says it all: one hat sold = 10 trees planted.
Coreprêt
Changing the way we shop for a Monday to Friday wardrobe, two RMIT graduates have turned the idea of workwear on its head, creating a capsule collection arranged by day. From your corporate basics on Monday to flouncy silks on Thursday and Friday, these office-ready pieces are anything but boring. Expect big things to come from this fledging brand.
This article originally appeared on InStyle Australia
