Wallflowers need not try the latest hair colour trend that’s sweeping Hollywood right now. Platinum blonde is soaring in popularity. Take the latest data from Pinterest that states icy blonde hues have seen a 60% increase in saves in 2018.
Just ask Kim Kardashian–this dramatic look will garner attention. Emma Stone and Hailey Baldwin have also sported icy cool tresses.
What is platinum blonde hair?
Platinum is the lightest shade in the hair colour spectrum but it's a common misconception that there is only one shade of white. From creamy opal whites to almost purple platinums, it’s a good idea to think about what look you like before getting in the salon chair.
How to find the right shade for skin tone:
This colour is amazing on someone with cool undertones in their complexion, while those with warmer complexions might feel washed out and need more make-up to look "done."
What's more? platinum is not just for fair complexions. Take the toasted coconut trend, which is commonly used describe tresses with dark brown roots that subtly fade into a light platinum blonde colour through the mid-lengths and ends. A variation on last season's bronde trend, toasted coconut is the 2018 way to melt brown and blonde shades together. Perfect for brunettes looking to transition to the lighter side without damaging their hair quality.
Ready to take the plunge?
We suggest seeking out the help of a professional hairstylist. Not only will they do the job right, but they will also be able to incorporate iridescent shades of violet and champagne for an overall finish that is bright and fresh.
Aftercare is vital. Invest in a salon-quality purple shampoo and conditioner plus a nourishing hair mask to restore moisture to chemically treated strands.
Keep scrolling to discover the hottest platinum blonde hairstyles, the perfect inspiration for your next appointment.
This article originally appeared on InStyle.