MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • Podcasts
  • Beyond Beauty
  • Video
MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • Podcasts
  • Beyond Beauty
  • Video
MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

{headline}

{headline}

You Can Now See Exactly Where Big Brands Are Putting Their Money

You Can Now See Exactly Where Big Brands Are Putting Their Money

The Most Popular Fashion Brands Of 2019 Have Been Revealed

The Most Popular Fashion Brands Of 2019 Have Been Revealed

Rejoice! H&M Has Officially Launched An Online Store In Australia

Rejoice! H&M Has Officially Launched An Online Store In Australia

Raf Simons’ Debut For Prada Made History For All The Right Reasons

Raf Simons’ Debut For Prada Made History For All The Right Reasons

{headline}

{headline}

12 Of The Best Organic Clothing Brands In Australia

12 Of The Best Organic Clothing Brands In Australia

The 5 New Fashion Brands You Should Be Shopping In 2020

The 5 New Fashion Brands You Should Be Shopping In 2020

These Are The Five Handbags You Should Buy In 2020

These Are The Five Handbags You Should Buy In 2020

{headline}

{headline}

The Decades Biggest Fashion Trends Have Been Revealed

The Decades Biggest Fashion Trends Have Been Revealed

Make Like Kate Moss And Add These Coach Must-Haves To Your Wish List

Make Like Kate Moss And Add These Coach Must-Haves To Your Wish List

Make Room In Your Closet, Giant Handbag Trend Coming Through For 2020

Make Room In Your Closet, Giant Handbag Trend Coming Through For 2020

Prada And Adidas Just Shared A First Look At Their Upcoming Collaboration

Prada And Adidas Just Shared A First Look At Their Upcoming Collaboration

Your Online Shopping Addiction Might Actually Be A Mental Health Issue

Your Online Shopping Addiction Might Actually Be A Mental Health Issue

All We Want For Christmas Is The Coach Tabby Bag

All We Want For Christmas Is The Coach Tabby Bag

The Sandal Trends To Tick From Your Shopping List This Summer

The Sandal Trends To Tick From Your Shopping List This Summer

  1. Home
  2. Fashion

Prada Is Taking Over Florists Across The Globe For Its Latest Campaign

Billboards are *so* last season - by Danielle Fowler
  • 19 Nov 2019

Haven't you heard?

Billboards are so last season with Prada debuting its Resort 2020 campaign in florists dotted across the globe.

WATCH BELOW: Kate Moss Stars In Coach's 'Holiday For All' Campaign

In a bid to celebrate the "preciousness of the everyday", the Italian fashion house is encouraging shoppers to look up from their iPhones by bundling bouquets in its latest sartorial spread.

For those eager to see what Prada is up to next, they'll have to track down the said flowers which are hidden in "unexpected, unknown and unanticipated" florists plastered across New York, London, Milan, Paris, Shanghai and Tokyo.

prada View Profile
27.9k likes - View Post on Instagram
The new #PradaResort20 campaign debuts idiosyncratically, not only on the pages of magazines but as something to be experienced, at your local flower store. Pick up a bouquet, or discover more via link in bio. #Prada #PradaEmbleme #PradaSeditiousSimplicity

No longer a "static, distanced image viewed through the lens of the page or the computer screen", the advertising ploy is a refreshing change in the industry inspiring shoppers to seek the beautiful on their very doorstep.    

View Profile
32.7k likes - View Post on Instagram
Prada on Instagram: "Flower shoppers @therealgracecoddington, @lynakhoudri, @blondey, @cici_xiang, @museummammy, @mei_nagano0924official, @louisefollain and..."

The campaign in question was shot by photographers, Drew Vickers and Keizo Kitajima, who the brand notes are famed for their "dichotomous yet equally powerful portrayals of personalities".

It seems a handful of the industry's most famous faces have already been busy scouring out the most fashionable spots too with Grace Coddington, Blondey and Louise Follain up for the challenge.

prada View Profile
12k likes - View Post on Instagram
As with flowers passed between loved ones, the #PradaResort20 campaign is an exchange, a discourse, an open conversation. Pick one up, or discover more via link in bio. #Prada #PradaEmbleme #PradaSeditiousSimplicity

The project follows a busy period for the luxury brand which has announced a September 2020 London exhibition and forthcoming collaboration with Adidas in recent weeks.

In the meantime, you'll find us dashing across Europe on the hunt for peonies wrapped in Prada.

Further information on Prada's Resort 2020 campaign can be found over on the brand's website.

  • News
  • Fashion
  • Lifestyle

Save up to 39% + chance to WIN*-*Conditions apply

When you subscribe to marie claire.

Subscribe Now
Save up to 39% + chance to WIN*

Save up to 39% + chance to WIN*-*Conditions apply

When you subscribe to marie claire.

Subscribe Now
Save up to 39% + chance to WIN*

Recommended to you

MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

{headline}

{headline}

You Can Now See Exactly Where Big Brands Are Putting Their Money

You Can Now See Exactly Where Big Brands Are Putting Their Money

The Most Popular Fashion Brands Of 2019 Have Been Revealed

The Most Popular Fashion Brands Of 2019 Have Been Revealed

Rejoice! H&M Has Officially Launched An Online Store In Australia

Rejoice! H&M Has Officially Launched An Online Store In Australia

Raf Simons’ Debut For Prada Made History For All The Right Reasons

Raf Simons’ Debut For Prada Made History For All The Right Reasons

{headline}

{headline}

12 Of The Best Organic Clothing Brands In Australia

12 Of The Best Organic Clothing Brands In Australia

The 5 New Fashion Brands You Should Be Shopping In 2020

The 5 New Fashion Brands You Should Be Shopping In 2020

These Are The Five Handbags You Should Buy In 2020

These Are The Five Handbags You Should Buy In 2020

{headline}

{headline}

The Decades Biggest Fashion Trends Have Been Revealed

The Decades Biggest Fashion Trends Have Been Revealed

Make Like Kate Moss And Add These Coach Must-Haves To Your Wish List

Make Like Kate Moss And Add These Coach Must-Haves To Your Wish List

Make Room In Your Closet, Giant Handbag Trend Coming Through For 2020

Make Room In Your Closet, Giant Handbag Trend Coming Through For 2020

Prada And Adidas Just Shared A First Look At Their Upcoming Collaboration

Prada And Adidas Just Shared A First Look At Their Upcoming Collaboration

Your Online Shopping Addiction Might Actually Be A Mental Health Issue

Your Online Shopping Addiction Might Actually Be A Mental Health Issue

All We Want For Christmas Is The Coach Tabby Bag

All We Want For Christmas Is The Coach Tabby Bag

The Sandal Trends To Tick From Your Shopping List This Summer

The Sandal Trends To Tick From Your Shopping List This Summer

MarieClaire
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy

Brands

  • Beauty Crew
  • Home Beautiful
  • Instyle
  • Who

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • New Idea food
  • New Idea
  • Girlfriend
  • That’s Life
  • Practical Parenting
  • All Recipes
  • Perth Now
  • The West Australian
  • 7Plus
  • Airtasker
  • 7NEWS
  • SocietyOne
  • Health Engine
  • Starts at 60
© 2021 Are Media PTY LTD
Get more from Marie Claire

Magazine Subscription Offer

Save up to 39% + chance to WIN*-*Conditions apply

Shop This Offer
Save up to 39% + chance to WIN*