What marie claire Editors Are Shopping This Amazon Prime Day 2025

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We love a sale—but only when it’s actually worth it. Amazon Prime Day, the retailer’s biggest event of the year, is back—and trust us, there are plenty of deals to be had. According to a recent poll of our audience, 11% of you can’t (and don’t want to) quit your very regular Amazon habit. Another 54% shop the site regularly—but only for specific must-haves.

So what’s trending in your carts? 41% of you are snagging home essentials, 34% are stocking up on books and Kindle downloads, while 16% are hunting for tech upgrades. And beauty lovers, listen up: 10% of you are all about those viral Amazon beauty finds.

The Best Amazon Prime Day Deals, According To marie claire:

Breville The Barista Express Espresso Machine, $999 at Amazon
Lefant M1 Robot Vacuum, $350 at Amazon
CRZ YOGA Butterlift Leggings, $82.99 at Amazon
Olaplex No.7 Hair Perfector Oil, $54 at Amazon

This year, Prime Day is stretching out over an entire week instead of the usual 48-hour sprint—giving you more time to shop, save, and strategize like a pro. But let’s be real—no one has hours to scroll through endless pages of deals. That’s where our editors come in.

Pop back daily right here, and we’ll spotlight only the best finds—curated from thousands of deals—that deserve a spot in your cart. Because whether you’re a loyal Amazon regular or just browsing for the best tech or beauty steals, we’ve got you covered.

What Is Amazon Prime Day?

In short: Amazon’s biggest sale of the year. What started in 2015 as a one-day birthday bash has turned into a full-blown shopping marathon. This year, Prime Day in Australia is running for a full seven days—from 12:01 am AEST Tuesday, July 8, to 11:59 pm AEST Monday, July 14. Expect serious discounts across tech, beauty, fashion, home, and more.

Think of it as Amazon’s Black Friday—but in July, and with a members-only guest list.

Whether you’re eyeing a splurge-worthy gadget or just want to stock up on the staples, Prime Day has become a go-to moment for genuinely solid deals—especially on big names like Apple and Dyson, plus trending beauty buys and viral TikTok faves.

Who Can Shop It?

Only Amazon Prime members get access. But before you panic—there’s a 30-day free trial, meaning you can technically shop the entire event without paying for membership (just remember to cancel if you’re not in it for the long haul).

Pro Tip: Deals drop fast and sell out faster. If you’re planning to shop, now’s the time to wishlist your picks, turn on deal alerts, and get ready to hit “buy” the second those Lightning Deals go live.