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This Category Is Dominating Your Amazon Carts Right Now—Shop Our Editors Best Prime Day Sale Picks

From home essentials to viral beauty
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Image: Moritz Scholz / Getty Images
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We love a sale—but only when it’s actually worth it. Amazon Prime Big Deal Days, one the retailer’s biggest event of the year, is back—and trust us, there are plenty of deals to be had. According to a poll of our audience, 11% of you can’t (and don’t want to) quit your very regular Amazon habit. Another 54% shop the site regularly, but only for specific must-haves.

So what’s been trending in your carts? 41% of you are stocking up on home essentials, 34% are buying books and Kindle downloads, while 16% are hunting for tech upgrades. And beauty lovers, listen up: 10% of you are all about those viral Amazon beauty finds.

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For those who haven’t already bookmarked it, Amazon’s latest sale has officially started, with deals running through to October 5, giving you time to shop, save, and strategise like a pro. But let’s be real—no one has hours to scroll through endless pages of deals. That’s where our editors come in.

This Prime Big Deal Days, you can expect plenty of discounts across tech, beauty, fashion, home and more. We’ll spotlight only the best finds—curated from thousands of deals—that deserve a spot in your cart. Because whether you’re a loyal Amazon regular or just browsing for the best tech or beauty steals, we’ve got you covered.

Read: These Are The Amazon Fashion Brands Worth Adding To Cart

Best Amazon Prime Day Deals_marie claire Australia
Moritz Scholz / Getty Images

The one catch is that Amazon sales are member-exclusive, meaning discounts and deals are open to members only. That said, there’s a 30-day free trial, meaning you can technically shop the entire event without paying for membership (just remember to cancel if you’re not in it for the long haul), which will give you access to better (and often more affordable) delivery options.

Whether you’re eyeing a splurge-worthy gadget or just want to stock up on the staples, Amazon has become a go-to moment for saving big—especially on big brands like Apple and Dyson, plus trending beauty buys and viral TikTok faves.

Read: Our Kindles Don’t Lie: The Juicy Truth About What We’re Actually Reading


BONDIBOOST
Blowout Brush Pro Hair Dryer & Hair Brush

BONDIBOOST
Blowout Brush Pro Hair Dryer & Hair Brush

CRZ YOGA
Butterlift High Waisted Wide Leg Pants

CRZ YOGA
Butterlift High Waisted Wide Leg Pants

AMAZON
Kindle Paperwhite Signature Edition

AMAZON
Kindle Paperwhite Signature Edition

SHARK
CryoGlow LED Face Mask

SHARK
CryoGlow LED Face Mask

BIODANCE
Bio-Collagen Real Deep Mask Bundle

BIODANCE
Bio-Collagen Real Deep Mask Bundle

DERMACOTTON
Hypoallergenic Face Towels

DERMACOTTON
Hypoallergenic Face Towels

APPLE
AirTag 4 Pack

APPLE
AirTag 4 Pack

OLAPLEX
No. 4 Bond Maintenance Shampoo

OLAPLEX
No. 4 Bond Maintenance Shampoo

MERACH
Vibration Plate Exercise Machine

MERACH
Vibration Plate Exercise Machine

INSTAX
Fujifilm Mini EVO Instant Camera

INSTAX
Fujifilm Mini EVO Instant Camera

SKYLIGHT
15" Wall Planner Digital Calendar

SKYLIGHT
15″ Wall Planner Digital Calendar

NINJA
Ninja CREAMi Ice Cream Maker

NINJA
Ninja CREAMi Ice Cream Maker

LHOSSOLITE
Rechargeable Mushroom Table Lamp

LHOSSOLITE
Rechargeable Mushroom Table Lamp

SHARK
PowerPro Cordless Stick Vacuum

SHARK
PowerPro Cordless Stick Vacuum

PHILIPS
Baristina Espresso Machine

PHILIPS
Baristina Espresso Machine

CARO CLAIRE BURKE
Yesteryear Paperback

CARO CLAIRE BURKE
Yesteryear Paperback

NEATS
Nipple Covers

ANKER
MagGo Power Bank

PHILIPS
2-in-1 Air Purifier & Humidifier

PHILIPS
2-in-1 Air Purifier & Humidifier

AVEENO
Daily Moisturising Body Wash

AVEENO
Daily Moisturising Body Wash

L'OREAL
L'Oreal Infallible 3-Second Setting Spray Jumbo

L’OREAL
L’Oreal Infallible 3-Second Setting Spray

OWALA
FreeSip Insulated Water Bottle


What Is Amazon Prime Big Deal Days?

Amazon Prime Big Deal Days is a member only sale from Amazon, where you can expect serious discounts across tech, beauty, fashion, home and more during the week long sale. This year, the sale is running for a full seven days—from 00:01 AM on Tuesday, 29 September through to 11:59 PM on Monday, October 5.

Who Can Shop Amazon Sales?

Only Amazon Prime members get access. But before you panic—there’s a 30-day free trial, meaning you can technically shop the entire event without paying for membership (just remember to cancel if you’re not in it for the long haul).
Pro Tip: Deals drop fast and sell out faster. If you’re planning to shop, now’s the time to wishlist your picks, turn on deal alerts, and get ready to hit “buy” the second those Lightning Deals go live.

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