There are a few major sales days each year we’re willing to open our wallets for and Black Friday is at the top of the list.
For retailers, Black Friday and Cyber Monday (BFCM) have become just as big as the Boxing Day sales. According to Shopify’s 2026 Holiday Retail Report, Australians are planning to spend more this BFCM, but they’re also doing their research more carefully.
“Australians are still willing to spend this holiday season, but they’re putting more work into deciding what’s worth their money,” said James Johnson, Head of Enterprise ANZ at Shopify.
The takeaway? Shoppers are comparing their options more closely, which means retailers need to do more than offer a great discount. They also need to show us why a product is worth buying in the first place.
For us avid shoppers, this means sales are starting earlier, running longer and giving us more opportunities to save. Our tip for separating the genuine steals from the impulse-buy regrets? Get your wishlist in order ahead of time, so when the sales roll around, you know exactly what’s worth adding to cart.
Ready to shop? Below, we’ve rounded up the best editor-approved deals to shop now, Black Friday sales that have already been confirmed, and the brands on our wishlist that we’ll update as more deals drop.
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Best Black Friday Home Deals
PHILIPS
Baristina Espresso Machine
JAMES LANE
Haven Dark Gas Lift Bed Queen
MISS AMARA
Colette Marbled Wool Rug
SHEET SOCIETY
Eden Cotton Quilt Cover
- Adairs: Save 30 per cent on furniture and rugs, and 30 per cent on quilts and toppers
- Amazon: Sales across the site
- American Tourister: Save 40 per cent when you spend $250 or more
- Aura Home: Save up to 30 per cent off Aura Home products
- Bed Threads: 15 per cent off everything, and 30 per cent off bed bundles
- Castlery: Up to $850 storewide
- Double: Up to 40 per cent off selected cotton rugs
- Dyson: Save up to 40 per cent
- Emma: Up to 50 per cent off
- Ettitude: 25 per cent off sitewide during the seasonal sale
- Freedom: Up to 50 per cent off select items
- Hommey: 20 per cent off bed builder
- I Love Linen: 25 per cent off bed bundles
- JB Hi-Fi: Get $500 off home theatre set up, with savings on TVs, soundbars, subs, home theatre speakers and projectors
- Luxo Living: Up to 60 per cent off select items
- Milk Books: Save 20 per cent on select bestsellers
- Miss Amara: Up to 50 per cent off select rugs
- Mocka: Up to 50 per cent off selected styles
- Papier: 20 per cent off Christmas card sets
- Pillow Talk: Take a further 40 per cent off clearance
- Ruggable: Up to 30 per cent off select styles
- Samsonite: Save 40 per cent when you spend $299 or more
- Sheet Society: Up to 50 per cent off everything
- Sheridan: Save on 1000TC and 1200TC sheets
- Your Reformer: Save up to $500 on reformers, and 60 per cent off accessories
While some early Black Friday sales are already live, there are plenty of brands we’re keeping a close eye on as we wait for the bigger deals to drop. We’ve flagged any dedicated sale or clearance sections below, so you can still snap up a bargain if you’re tempted to shop early.
- Antler
- Breville
- Cozy Earth
- Cultiver
- David Jones: Various items on sale
- James Lane: Various items on sale
- July
- Koala
- LG
- Maison Balzac: Various items on sale
- Myer: Various items on sale
- Our Place: Various items on sale
- Samsung
- Shark Ninja
- Sonos
- Temple & Webster: Various items on sale
Best Black Friday Fashion Deals
ST. AGNI
Silk Twill Halter Dress
LE SPECS
The Whisperer
& OTHER STORIES
Classic Suede Tote Bag
PEONY
Embroidered Midi Dress
- Calvin Klein: 30 per cent off sitewide
- Country Road: Take a further 25 per cent off sale items
- The Iconic: Up to 40 per cent off Iconic exclusives
- Jo Mercer: 30 per cent off storewide
- Le Specs: Take a further 30 per cent off sale styles
- Meshki: 25 per cent off sitewide
- Myer: Various savings across all departments
- Novo: 20 per cent off almost everything
- Stylerunner: 30 per cent off a select edit
- Uniqlo: Various discounts on mid-season sale
- Witchery: 25 per cent off dresses and select accessories
- Wittner: 30 per cent off pull-price styles
As with the homewares category, many brands are yet to reveal their Black Friday sale details. For now, these are the brands we’re bookmarking, with any existing sale sections noted below for those who don’t feel like waiting until Black Friday to shop.
- Acler: Various items on sale
- Adidas: Various items on sale
- Agmes
- Aje: Various items on sale
- Alemais: Various items on sale
- Andie Swim: Various items on sale
- Arms Of Eve: Various items on sale
- Bassike: Various items on sale
- Boody
- Camilla And Marc
- ChouChou Intimates: Various items on sale
- Christopher Esber
- COS:
- Cotton On: Various items on sale
- David Jones: Various items on sale
- Dotshop: Various items on sale
- Elka Collective: Various items on sale
- Faithfull: Various items on sale
- Farfetch: Various items on sale
- H&M: Various items on sale
- Leo Llin: Various items on sale
- Lee Mathews: Various items on sale
- Mejuri
- Modibodi: Various items on sale
- Monica Vinader
- Move Active
- MyTheresa: Various items on sale
- Net-A-Porter: Various items on sale
- New Balance: Various items on sale
- The New Trend: Various items on sale
- Nike: Various items on sale
- Oroton
- The Outnet
- P.E Nation: Various items on sale
- Peony: Various items on sale
- St. Agni: Various items on sale
- Vestirsi
- Viktoria & Woods: Various items on sale
Best Black Friday Beauty Deals
MAKE UP FOR EVER
Artist Color Pencil
CAROLINA HERRERA
Good Girl Jasmine Absolute
REVOLUTION
Prep + Fix Continous Fixing Mist
PUREOLOGY
Hydrate Shampoo and Conditioner
- Adore Beauty: Up to 30 per cent off selected products
- Bangn Body: Various discounts sitewide
- Bondi Boost: 30 per cent off everything with the code ‘FRENZY’
- Bondi Sands: Mystery boxes with savings up to 63 per cent
- Chemist Warehouse: Various savings across categories
- Coco And Eve: Buy one, get one 50 per cent off with code ‘TREAT50’
- David Jones: Up to 20 per cent off hair stylers
- Dyson: Up to 40 per cent off
- ghd: Complimentary engraving on select products
- Hairhouse: Save 20 per cent on hair care
- Healthylife: Up to 40 per cent off selected products
- The Iconic: Up to 20 per cent off selected beauty items
- Kerastase: Spend $150 and get a four-piece gift with the code ‘LUXURY’
- Lovehoney: Up to 70 per cent off selected toys
- Myer: Save on select beauty
- Oz Hair And Beauty: Up to 70 per cent off selected products
- Priceline: Up to 50 per cent off skincare
- Sephora: 15-20 per cent off sitewide
- Ultraceuticals: Free gift when you spend $250
- Vida Glow: Up to 20 per cent off sitewide
- Vush: Up to 55 per cent off selected items
A few international beauty brands are yet to reveal their full Black Friday sale details. These are the brands we’ve bookmarked and will be keeping an eye on as we wait for the deals to drop.
- Charlotte Tilbury
- CurrentBody
- Estee Lauder
- Merit
- The Ordinary
- Rationale
- Space NK: Various items on sale
- Therabody
- Trinny London
- Ultra Violette
Black Friday 2026 is on Friday, November 27, with deals usually rolling through the weekend into Cyber Monday on November 30. That being said, Black Friday sales seem to be starting earlier every year, so take this as your cue to start your wish-lists.
Some of the best Black Friday sales can give you up to 80 per cent off, although it varies a lot. But to help you plan ahead for the Black Friday and Cyber Monday weekend, we’ve curated our picks of the best fashion, beauty and home deals to shop. Make sure to bookmark this page as we’ll be regularly updating this list with more offers and deals as they drop.
Despite being a relatively new sales period in Australia, having originated from the United States, Black Friday and Cyber Monday are quickly overtaking Boxing Day as the biggest sale period of the year.
According to the Australian Bureau of Statistics, the Black Friday sales weekend in 2023 was actually bigger than Boxing Day, with people spending more overall in November than they did in December.
“This shift in spending from December to November reflects the growing popularity of Black Friday sales and the impact of cost-of-living pressures, with consumers seeking out bargains and taking advantage of discounts in November,” ABS head of retail statistics Ben Dorber said in a media statement in January 2024.
So with most of the country’s spending falling before Christmas, our favourite brands and retailers make the most of the sale day to offer their biggest discounts during Black Friday and Cyber Monday. For us, that means we can get a head-start on Christmas shopping, or treat ourselves!
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