Black Friday sales are a great time to buy anything you’ve long had your eye on, but in particular, jewellery, which often sees some of the deepest discounts. You might want to grab designer pieces, like a ring or tennis bracelet, you’ll pass down to someone else. Affordable ornaments in trends you’ve been wanting to try, like dainty anklets, red stones and mixed metal. Or jewellery for everyday—huggie hoops, simple stud earrings and short or long gold chain necklaces.
The Top Trending Jewellery Brands, According To marie claire:
- NAJO: 25 per cent off sitewide
- Monica Vinader: Up to 50 per cent off flash sale, plus up to 30 per cent off almost everything else
- Reliquia: Up to 40 per cent off
- Heaven Mayhem: 30 per cent off, plus up to 70 per cent off select pieces
- Mejuri: 25 per cent off orders over $150
This year, Black Friday is Friday, November 28th, and while many sales start as early as November, most of the best discounts happen on the day, over the following weekend and on Cyber Monday, December 1st. And if last year is anything to go by, we’re expecting to see savings of up to 70% off earrings, rings, necklaces, watches, anklets, brooches and bracelets.
Here’s everything we know about the Black Friday jewellery sales so far.
The Best Black Friday Jewellery Deals 2025:
- Swarovski: Up to 50 per cent off selected styles
- NAJO: 25 per cent off sitewide
- Monica Vinader: Up to 50 per cent off flash sale, plus up to 30 per cent off almost everything else
- Reliquia: Up to 40 per cent off
- Heaven Mayhem: 30 per cent off, plus up to 70 per cent off select pieces
- Mejuri: 25 per cent off orders over $150 (Members only: Nov 21 to 24; Public: No 24)
- Kirstin Ash: 20 per cent off sitewide
- David Jones: Various discounts as marked
- Oroton: 25 per cent off Black Friday ‘The Edit’
- DOTSHOP: 25 per cent off editor’s picks
- Pandora: Up to 30 per cent off
- Saint Valentine: Up to 40 per cent off
- Alana Maria: 42 per cent off sitewide
- The Iconic: Up to 40 per cent off, including brands include Reliquia, Saint Valentine & more
- ByCharlotte: Buy 2 or more and get 20 per cent off
- Meadowlark: 20 to 50 per cent off
- Arms Of Eve: 25 per cent off sitewide
- Net-A-Porter: Various discounts as marked
- DX Diamonds: 25 per cent off engagement rings and more
- Vestiaire Collective: Up to 70 per cent off
- Francesca Jewellery: 15 per cent off sitewide, plus a free gift when you spend $200
- MNG: 30 per cent off everything with $290+ spend. Use code ‘EARLY30’
Mixed Metal
One of the biggest jewellery trends of the year is mixed metal. You can tap into the trend by wearing pieces in various materials, like gold, silver, brass, or rose gold, or by buying pieces that do the work for you and mix them themselves.
Red Stones
Fashion folk have been loving stone jewellery this season, but in particular rocks in red. Many are made with stones that feature natural variances, meaning your piece of your jewellery could be one of a kind.
Knots And Tangles
This year, a staple trend we’ve been seeing in jeewellery collections are twists, knots and tangles. The style’s featured in minimalist designs through to statement and ornate, and on rings, earrings, bracelets and necklaces.
Sculptural Bangles
Adding a sculptural bracelet is one of the easiest ways to elevate an outfit. Wear them over long-sleeved tees or blazers, or on bare arms, and combine them with other jewellery or have them on their own, commanding attention.
Reinvented Resin
You might associate resin jewellery with kooky aunts, fortune tellers and dusty thrift stores, but this year, they’ve gone mainstream, spotted on our favourite celebrities and creators. Among new resin jewellery releasees, bracelets have been the most popular, but we’re also seeing the material used in earrings, rings and bracelets.
Artful Brooches
Like resin jewellery’s often associated with kooky aunts, brooches are linked to grandmas. But this past year, they’ve also found their way onto the lapels and waists of models at Carolina Herrara’s F/W 25 show, Rihanni and Cardi B at the Met Gala and, close to home, guests at Australian Fashion Week.
Chunky Rings
While delicate rings will always have a place in jewellery cases, it’s the chunky bands we’re seeing much more of in the last year—case in point: Dua Lipa’s engagement ring. Many of the chunky ring styles also borrow from other trends—we’re seeing them use mixed metals, resin and red stones.
Gold Chains
Gold chain necklaces are more of a jewellery box staple than a trend, but we’re still mentioning them, as Black Friday’s a great time to get one if you don’t already or to add to your collection. Chains come in short styles, multi-layers, choker and long.
Vintage-Inspired Watches
Heaven Mayhem is one of the brands leading the charge on the vintage-inspired watch trend. Founder Pia Mance told marie claire Australia, her favourite thing about vintage is that it’s always cool, trending and in-style. “The initial design process [for Heaven Mayhem’s watches] started by gathering inspiration from vintage watches from the archives, testing leather swatches, and working on a watch face sketch,” she said.
Delicate Anklets
Delicate anklets have graduated from the primary schoolyard, and recently made their way onto the legs of Gigi Hadid, Hailey Bieber and Sydney Sweeney. Here in Australia, we’re seeing the style set add ocean-themed charms, like shells and starfish, to theirs.
This year, Black Friday’s on Friday, November 28, while Cyber Monday’s on Monday, December 1. While many of the deals start as early as November, the best will likely be on Black Friday and Cyber Monday, as well as the two days in between. If last year is anything to go by, we’re predicting major discounts on jewellery.
We’re predicting these jewellery brands to hold major sales: Mejuri, Heaven Mayhem, Arms of Eve, The Cut, Oroton, Lie Studios, Monica Vinader, Reliquia Jewellery, Alana Maria, Dinosaur Designs and Amber Sceats. Many of the brands are stocked on e-tailers like The Iconic, David Jones, Myer, and Net-a-Porter, as well as on their own sites.
Some on-trend shoe styles we’re predicting we’ll see in the Black Friday sales are sculptural cuffs, bold beading and statement brooches. We’re also likely to see timeless jewellery styles on sale, like huggie hoops, dainty gold necklaces and tennis bracelets.
If you’re after jewellery that won’t tarnish, there are a few key things to look for. When shopping for silver jewellery think of the quality on a scale of 1 to 925, with 925 being the best silver you can buy. As for gold, well, there are four types: solid gold, gold-filled, gold-vermeil and gold-plated. Solid gold is typically the highest quality jewellery you can get. Coming in various grades described as karats—14K, 18K and the highest, 24K—solid gold won’t tarnish. Gold-filled, gold-vermeil and gold-plated jewellery involves a layer of gold being applied to a cheaper base metal, but still have a great lifespan and minimal tarnishing depending on the outer layer of gold.







































