Swatch is doing what it does best: keeping things fun, fresh, and firmly on-trend. The latest Swatch ESSENTIALS range is all about effortless style with a seaside twist – think pastel skies, bold brights, and retro deckchair stripes designed to bring a dose of summer joy to your everyday.
The 11 new styles are everything we love about the iconic brand: clean silhouettes, playful colours, and that signature Swatch irreverence. These aren’t just watches – they’re outfit-makers. Whether you’re team minimalist or love a dopamine hit of colour, there’s something here to slot seamlessly into your wardrobe rotation.
Swatch calls its ESSENTIALS line the drops that “reflect what’s trending in our world.” And this one taps into exactly what we’re craving: feel-good fashion with a nostalgic twist. The kind of accessory that instantly makes your jeans-and-a-tee look feel considered, or elevates your beach-to-bar outfit without overthinking it.
But beneath the playfulness is Swatch’s signature design integrity – watches that are stylish, yes, but also durable, lightweight and made to move with you. They’re the kind of pieces that add personality without overpowering your look.
Marie Claire’s Picks? We’ve Got Three.
Burgundy Story:
The after-hours hero. A deep burgundy dial with rose-gold hands and a peek at the Swiss SISTEM51 movement underneath? It’s rich, refined, and a little bit glam. The Anodamazing-effect strap is a textured dream.
Simply Beachy:
Pure sunshine-in-a-watch. Light purple tones, rose-gold detailing, and a striped strap that feels straight out of a vintage beach club. Minimal effort, maximum summer vibes.
Casual Stripe:
Easy, breezy, and made for everyday. The green dial pops against a striped textile strap, while yellow glow-in-the-dark hands keep things playful and practical.
Need to know the time? Sure. But more importantly, you’ll be wearing the mood. Swatch ESSENTIALS is a reminder that fashion doesn’t need to be serious to be good – and that joy is, in fact, essential.
So, wherever you’re heading, consider your wrist officially dressed.
Go to swatch.com.au
