No longer reserved for special occasions like Valentineโs Day, lingerie has slowly been making its way to the forefront of our wardrobes.
Following a surge in sensual dressing and sheer styles โ a trend not looking to let up soon โ investing in undergarments worthy of putting on display outside of the bedroom has become a must. The exceedingly blurred line between day and night dressing, outer and underwear, has pushed the style envelope in the lingerie landscape, birthing some of the best new brands in the market.
The Best Lingerie Brands To Shop, According To maire claire:
- Best For Elevated Essentials: Simone Pรฉrรจle
- Best For Fashion Forward Deigns : Fleur Du Mal
- Best For Style And Comfort: LOUNGE
- Best For Playful Colours: Dora Larsen
- Best For Seamless Solutions: SKIMS
Size inclusivity and body positivity have also seen many lingerie brands pivot their approach, with a focus on the female gaze, and sensual dressing for oneโs self.
So, where do you start when there are so many great lingerie brands to shop from? We recommend the below.

Best For: Elevated essentials
Built on the vision of eponymous founder, Simone Pรฉrรจleโs desire for lingerie that doesnโt force a woman to โchoose between being comfortable and feeling beautifulโ, the french label is the epitome of luxury in lingerie. Opening her atelier in Paris in 1948 following her training as a corset maker, Pรฉrรจle set out to break tradition and create intimates that are as intricate as they are wearable.
Sizes: Up to 14G, AU 10 โ 18. | Price: $$.
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Best For: Fashion forward designs
Fun, flirtatious and fashion-forward. Thatโs what lies at the heart of luxury label Fleur De Mal, where designs take โa fashion approach to lingerieโ and โa lingerie language to fashionโ. The result? A stunning collection that will have you relishing in boudoir dressings, with pieces to wear in the bedroom and beyond.
Sizes: XS โ XL. | Price: $$.
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Best For: Style and comfort
The tiny details on Loungeโs lingerie is what makes all the difference in the design. Front clasp bras, double side-strap briefs, longline bustiers in floral prints, and cute-as-a-button picot trim, are just a few of the standout feminine details that helped this British-born label catch (and keep) our eye.
Sizes: Up to 18G, 6 โ 16. | Price: $$.
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Best For: Playful essentials
If anyone can get us adding to cart without question itโs Rihanna. Unsurprisingly, her Savage X Fenty collection is lace-adorned perfection. Unwavering in its inclusivity, youโll find beautiful intimates for all genders and all bodies with sizes running from 4 โ 26 AU in designs ranging from soft and feminine to bold and risquรฉ.
Sizes: Up to 46DDD, XS โ 4XL. | Price: $.
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Best For: Sheer lace lingerie
Known best for its European-inspired swimwear, Sommer Swimโs lingerie line is not to be overlooked. Feminine, sensual and with their discernible European touch, itโs the kind of delicate yet luxurious lingerie youโll want to save for extra special affairs.
Sizes: XS โ L. | Price: $$.
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Best For: Bold and bright colourways
When it comes to lingerie, black and reds will forever be favourites. But, thereโs only so many renditions of bedroom classics we can justify buying. Enter: Dora Larsen. Established in London in 2016 by Georgia Larsen, the intimates brand is built on bringing contemporary shapes and colourful combinations to our top drawers.
Sizes: Up to 38DD, 6 โ 16. | Price: $$.
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Best For: Retro silhouettes
Perfectly blending the lines between special occasion lingerie and your everyday cottons, Chouchou crafts comfortable and cute pieces that challenge the notion of traditional sex appeal.
Sizes: XS โ 3XL. | Price: $.
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Best For: Seamless solutions
Beyond SKIMโs shapewear (which is, admittedly, some of our favourites), the brand also has endless options for lingerie. Everyday pieces like t-shirt bras and ultra-stretchy underwear come in eight nude shades, plus, the limited edition ranges and collaborations provide variety to your top drawer without compromising on fit or comfort. Weโre also big fans of the loungewear and figure-skimming dresses.
Sizes: Up top 46H, XXS-4XL. | Price: $$.
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Best For: Forever pieces
La Perla was founded in Italy in 1954, and was built upon founder Ada Masottiโs dream of creating an atelier of corsetry that embodied generations of Italian tradition. More than 70 years on, the La Perla brand is still synonymous with the words luxury and artistry.
Sizes: Up to 12DD, XS-XL. | Price: $$$.
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Best For: Inclusive comfort
Comfort, affordability, and ethical production standards are at the core of the Nala brand. The brand prioritises inclusive sizing, with bras going to an Australian band size 26 and H cup, with larger-busted people particularly singing the praises of the strapless underwire bra. It isnโt particularly lifting, but many praise the bra for being supportive โ far more so than many other brands.
Sizes: Up to AU 26H, S โ 4XL. | Price: $.
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Best For: Breathable bamboo
Known for its breathable bamboo fabrication, Boody is the reliable and affordable intimates label to turn to if you prioritise comfort above all else. Many of the bras are wire-free for comfort, and the underwear, while the underwear has a satisfying stretch that makes them wearable every day, and weโre also big fans of the buttery-soft lounge wear range and socks.
Sizes: XS โ 2XL. | Price: $.
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Best For: Buttery soft bras
First Thing is an Australian underwear label that prioritises comfort above all else. The soft and stretchy fabric is breathable and cooling, plus, the cups on The Everyday Bra also have some stretch to them, which we find particularly helpful as the size of our breasts fluctuates through the month, and this always sits flush to the skin through it all.
Sizes: Up to 16E, XS โ XL. | Price: $.
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Best For: Ethical basics
Nico is a sustainable Australian label that was founded in 2012, and ever since, it has delivered comfortable basics in a wide range of colourways. Black, white, and slightly muted neons are peppered throughout the collection, which includes bras and bralettes, briefs, organic cotton crew neck tees and socks.
Sizes: Up to 16DD, XS โ 2XL. | Price: $.
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