Throughout the trailer, the actress-turned-entrepreneur interviews alternative health practitioners to discuss boundary-pushing wellness topics including women's energy healing, psychedelics, masturbation and anti-ageing.
"What we try to do at Goop is explore ideas that may seem out-there or too scary," Elise Loehnen explains in the clip.
Unsurprisingly, the trailer has raised a few eyebrows on Twitter with users criticising Paltrow for making false scientific claims in years gone by.
"The most horrifying thing about this is the word 'lab' which implies some sort of science which Goop has nothing to do with!" one tweeted.
"Also, the boldness of Gwynnie coming to us from a vagina - a place she told u to stick jade eggs! This whole show is a danger to our health."
RELATED: Gwyneth Paltrow's 'Goop' Company Is Facing A $200,000 Lawsuit
Another also warned of the Netflix series' implications, adding: "Goop plays on women's very real anxieties about medical misinformation and distrust of their lived experiences to peddle snake oils that enrich its founder and do nothing to improve women's health, challenge hierarchical power in medicine, or improve our connection to our bodies."
A third tweeted, "I'm incredibly disappointed that Netflix is giving this pseudoscience bull sh** a platform. Goop is not scientifically tested. Gwyneth Paltrow is not a health care professional. Her advice is harmful. This is incredibly inappropriate and irresponsible of Netflix."
The upcoming series comes amid a recent string of lawsuits against Goop with accusations that the company has made several misleading claims regarding some of its most famous products.
Back in September 2018, the brand famously agreed to pay $200,000 in civil penalties after the California Food, Drug and Medical Device Task Force took Goop to court over its vaginal eggs.
Paltrow's company claimed that its jade and quartz eggs can "balance hormones, regulate menstrual cycles, prevent uterine prolapse, and increase bladder control," but the claims were later classified as false.
Goop is currently facing another lawsuit after using an image by photographer Larry Singer to sell products without permission.
The Goop Lab will land on Netflix on January 24.
