We’re all for wearable tech, but there was one product lurking in the Oscars goodie bags that we’re not so sure of.
If the words vagina. fitness. tracker make you feel slightly squeamish (and very confused), then we’re not alone.
According to a report from Yahoo, this year’s ‘Everyone Wins’ gift bags, bequeathed to all nominees in the best actor, actress, supporting actor and actress and director categories each year, clocked in at a staggering $100,000 value.
Among the $40,000 private ranch stays, vouchers for laser skin treatments and diamond bracelets in this year’s bags, nominees would have also unearthed an unassuming device called Elvie.
A pretty pastel piece of equipment, Elvie is designed to be inserted into your vagina while you do Kegel exercises – you know, those muscle movements meant to make childbirth easier, sex better and strengthen your pelvic floor.
Elvie works via Bluetooth to provide feedback on your Kegeling efforts.
As the Oscars hype reaches its, ahem, climax, we guess it’s nice to know the nominees left with a little something to enjoy at home.