So what's the secret behind the scarf? It's made of a fabric that is enhanced using thousands of nano-spherical crystals that reflect the light back to the camera. This only works with flash photography however, as well as video.
Comparable to Harry Potter's famous invisibility cloak, celebrities such as Nick Jonas, Cameron Diaz and Debby Ryan have already nabbed themselves one, rendering themselves invisible to the pesky paparazzi.
Look out soon as well, because it looks like ISHU phone cases are next on the product menu.