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MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

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This Is The Most Popular Waterproof Mascara According To Pinterest

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This ‘80s Tattoo Trend Is Up 1400% On Pinterest In 2019

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This Mascara Has Been Pinned Over 60,000 Times On Pinterest

We can vouch for its powers - by marie claire
  • 11 Jan 2018
This Mascara Has Been Pinned Over 60,000 Times On Pinterest

Far from a simple virtual scrapbooking tool, Pinterest has become a bona fide trendsetter in recent years – as well as a definitive guide to what’s hot in pretty much every category. Want to know the biggest wedding trends for the year ahead? Pinterest can tell you. As for the hairstyle everyone’s asking for? Pinterest knows that, too.

Now, Pinterest has shared with Allure its number one most pinned mascara: the notoriously named Too Faced Better Than Sex. No surprises there: Too Faced’s hero product frequently tops bestseller lists the world over (you can read our beauty editor’s review here).

The Better Than Sex tube has been pinned a staggering 61,000 times over the last year alone. Keen to try? It’s waiting for you at Mecca.

too faced better than sex mascara review
Mecca
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MAFS' Aleks and Ivan exchange wedding vows
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