Actress Chloƫ Grace Moretz has slammed the controversial marketing campaign of her latest movie, Red Shoes & the 7 Dwarfs, which has come under fire for body-shaming women.
A billboard for the animated film depicts two women side by side with the tagline: āWhat if Snow White was no longer beautiful and the 7 Dwarfs not so short?ā
Plus-sized model Tess Holiday first called out the ad for sending a negative message to young girls.
āHow did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly?ā she posted on Twitter.
The film is a twist on the Snow White story with a bunch of princes trapped in the bodies of the seven dwarves.
Leaning of the campaign, Moretz clapped-back on Twitter.
āI have now fully reviewed the marketing for āRed Shoes,āā she wrote. āI am just as appalled and angry as everyone else, this wasnāt approved by me or my team. Please know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety.ā
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A spokesperson for Locus Creative Studios told Page Six the marketing campaign has been terminated
āOur film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasising the importance of inner beauty,ā he said.
āWe sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.ā
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