Bush, who is likeable and funny, is at pains to point out that her job isn’t non-stop glamour. “My day involves a hefty amount of emails… the planning and organising of shoots.” And she says fashion week can be tougher than it looks. “Paris is just truly chaotic – 50 people chasing one person for a picture, cameras getting smashed on the ground, grown men crying…it’s very dramatic! And it’s very serious business!”
But overall, she feels lucky. “My day-to-day to life is driven by my own creative goals and desires and nothing else. It’s quite freeing to have that realisation on a daily basis so that’s what I’m really thankful for.”
Here, Jessie Bush shares her tips for nailing the perfect Instagram shot:
Look for the light
"I shoot mostly on my iphone. For me, it’s all about natural light. I am definitely all about finding nice, clean, minimal locations. Keep an eye out for clean white surfaces to reflect off. When you go to restaurants don’t be shy to ask for the table near the window!"
Use editing tools
"These days I mostly use the editing tools within Instagram rather than editing apps. So mostly traditional editing tools like contract, sharpening, saturation.
"If I do use a filter, just 5-10 per cent so you can barely tell."
Try a different angle
"Always try to go for the unexpected. If you have a certain shot in mind, take it that way but then go from a different perspective, a different angle. Often the shots you don’t’ anticipate are the ones that are the most interesting and get the most engagement."
This week Jessie is shooting for marie claire at Mercedes-Benz Fashion Week Australia.
To see more of her work, visit We The People Style