Now that she has three new fragrances under her belt, our regal kween Kim Kardashian has taken it upon herself to school us in how to apply the stuff. You thought it was as simple as spritzing wrists and behind the ear? Not so fast – there could be a whole ep of Keeping Up With The Kardashians devoted to the subject (come to think of it, there probably will be).
Kim has written extensively on the unexpected places she applies perfume on her website, Elite Daily reports, and alongside the usual suspects (hair, pulse points and so on), she names one we didn’t see coming: her bellybutton.
“Although the belly button isn’t commonly thought of as a pulse point, it is!” she exclaims. “It radiates heat, so applying perfume here will give off your signature scent all day long.”
“The inward shape of the belly button also captures the scent and creates a perfect place for application.”
So there you have it. Want to smell like Kim Kardashian? You now know how.