If you've long been desperate to get your hands on Gwyneth Paltrow's goop Beauty skincare, you're finally in luck—MECCA has announced that it will exclusively stock the covetable brand within its first flagship store in Sydney's heritage-listed Gowings building (opening November 27) and at its online store.
The modern lifestyle brand, founded by Paltrow in 2008, features clinically proven ingredients at active levels to create skincare, body products and supplements that deliver results. All products are also made without parabens, petroleum, silicones and artificial dyes and fragrances, and aren’t tested on animals.
Among the products landing in-store are the GOOPGLOW Microderm Instant Glow Exfoliator, the GTOX Himalayan Salt Scalp Scrub and the GOOPGENES All-In-One Nourishing Eye Cream.
"Australia has been at the forefront of the beauty and wellness trends, and for years, there has been a strong appetite for goop Down Under," Paltrow said in a statement.
"As the leading beauty retailer in the market, MECCA has pushed the boundaries for beauty innovation and was the right partner to bring our clean beauty offering to the marketplace. This is a meaningful moment for us as we continue to expand internationally."
goop Beauty joins a mega lineup of cult brands to land at the flagship, including Kylie Skin, Moon Juice, sans [certicals] and Rosorè.
Now, excuse us while we go wait outside MECCA's doors.