Her dad, John Herndon, told local California channel KTVU: "There’s no word that describes my contempt for the people that did this."
"You can’t convince me that they were trying to attract people’s attention to the issue of suicide by showing a little girl killing herself. There’s nothing positive about that."
"Don’t go through with the renewal for the second season of 13 Reasons Why. Stop this. This is wrong. You’re making money off the misery of others."
Priscilla Chiu's uncle, Peter Chiu, says he should've noticed the signs. The 15-year-old had battled depression, her grades were dropping and she told him she hated school.
“And I feel like the absolute worst adult because I kept forcing her to go to school,” he said.
Peter is now asking Selena Gomez, one of the show's executive producers, to speak to the influential teenagers watching, and to tell them that there's other options.
“I would implore and beg Selena Gomez because she has a huge platform to please reach out to our kids and please tell them there are other options. There are other resources out there. This is not a way out for you,” he wrote on Facebook at the time.
If you or someone you know needs help, contact Lifeline for 24/7 support on 13 11 14 or visit the website at lifeline.org.au. If it’s an emergency, call 000.