NAGNATA
Founded by Laura May.
Founded by Australian fashion designer, stylist and creative director Laura May, and later joined by her sister Hannah, a textile artist and photographer, NAGNATA is a premium fashion and lifestyle brand designed for modern movement and studio-to-street style. The collections incorporate high-end fashion constructions with contemporary sportswear appeal, offering an unconventional concept to the fashion, lifestyle and activewear markets.
Midnight Mischief
Founded by Tess Nguyen.
Tess Nguyen was scrolling through GumTree when she found a business for sale. That business was Midnight Mischief. Since 2018 Tess has grown the brand through social media exposure, new products and gaining media attention. Her passion for self-care has been sparked by her background and career as a physiotherapist which she does alongside Midnight Mischief. The ethos around the brand is to provide comfortable, luxurious pyjamas with fun personalisation.
P.E. NATION
Founded by Pip Edwards and Claire Tregoning.
"P.E NATION is for ALL women, ALL Day, EVERY day." The brand reflects a sense of strength, both in design and lifestyle. From practical sportswear to everyday basics, the label has quickly reached cult status. The brand also just released their first collaboration with H&M, making them the first Australian brand to ever do so.
Matteau
Founded by Peta Heinsen and Ilona Hamer
After noticing it was near impossible to find simple yet sophisticated swimwear, Australian sisters Peta Heinsen and Ilona Hamer realised a gap in the market and set out to create just that. Launched in 2015, Matteau quickly became a favourite within the fashion industry, before the world, including celebrities Phoebe Tonkin and Rosie Huntington-Whiteley, took note. In 2018, they expanded into resort wear and hosted their first fashion show as part of Mercedes-Benz Fashion Week Australia this month.
Frank Body
Founded by Jess Hatzis and Bree Johnson
After meeting in university, Australians Jess Hatzis and Bree Johnson co-founded Frank Body, a natural beauty brand that was originally made up of one product - a coffee scrub – which quickly became a cult product and was later joined by 27 others. With a Forbes 30 Under 30 listing, a Veuve Cliquot New Generation award and over $20 million in brand sales in 2016 alone, we’d say this side hustle didn’t do too badly for itself.
Bangn Body
Founded by Priscilla Hajantoni.
Priscilla Hajantoni is the creator of the yellow tube you have noticed on social media which is Bangn Body. The yellow tube of goodness got our attention from her consumers sharing theirs before and after of the incredible results they had achieved via her all-natural, vegan-friendly multipurpose products. Now 3 products in the range are all 100% recyclable and multipurpose. Priscilla has carefully created every aspect of the brand taking into consideration using Australian sourced ingredients. Celebrating 1 year in March 2020 Bangn Body now sells every 3 mins across the globe.
Prene Bags
Founded by Tammy Green.
Tammy's vision for a simple design with quality neoprene material has created a fashion statement. Tammy created the first prototype which her mum carried out to dinner. After receiving many compliments during her night out Tammy knew she was on to something big. Prene Bags provides a fashionable, washable, vegan-friendly, easy to use accessory that gives women an easy fashionable option for their everyday bag. Tammy now 24 has a multimillion-dollar business who launched in David Jones Jan 2020.
A.Emery
Founded by Anna McLaren.
Instagram’s buzziest new shoe brand, A.Emery, is perfect for the pared-back minimalists among us. Can’t afford The Row’s strappy sandal? This local brand has you covered, with a slew of must-have summer pieces that are straight out of a street style dream. Plus, with quality leathers handcrafted in India, these slides, straps and soles are made with love.
Joslin
Founded by Elinor Joslin.
Founded in Melbourne in 2018, this cool-girl linen label is all about voluminous silhouettes and textured takes on the classic fabric. Whether you’re after a fresh miniskirt or something perfect for the office, the small but classic range will be able to help with both.
Lano Lips
Founded by Kirsten Carriol.
With celebrity fans including Drew Barrymore and Linda Evangelista and her products stocked at Net-a-Porter, Sephora, Nordstrom and Boots, Kirsten Carriol’s Lano brand is a bonafide global success. Since its inception Lano has evolved from a lip balm to a range that now includes hand cream and moisturiser.
Peony
Founded by Rebecca Morton.
Everyone from Bella Hadid to Bambi Northwood-Blyth are obsessed with Aussie boutique label, Peony - and for good reason. The brand walks the perfect line between trend and timeless, meaning anything you buy will look incredible on the 'gram grid, but also last the distance and won't go out of style.
Jackie Mack Designs
Founded by Jackie Damelian.
The brand celebrates an immaculately executed relaunch and has grown into a contemporary, effortlessly chic, design-led brand that embodies the modern woman.
Alpha-H
Founded by Michelle Doherty.
A struggle with cystic acne saw the birth of Alpha-H – the Australian skincare company that seemingly grows bigger and better by the day. Already having reached cult status, Alpha-H has seen tremendous growth thanks to its consumers seeing tried and true results.
Realisation Par
Founded by Alexandra Spencer and Teale Talbot.
You'd be forgiven for thinking cult-label Realisation Par was born in America. But, in actual fact, designers Alexandra Spencer and Teale Talbot started the brand in Melbourne, before it quickly gained a huge international following for its wrap dresses, cute floral prints, and, more recently, the leopard print skirt they can't keep in stock. With 408k followers on Instagram and celebrities such as Kaia Gerber, Bella Hadid and Alexa Chung, it's no wonder stock is always flying off the shelves.
Spell Byron Bay
Isabella Pennefather and Elizabeth Abegg.
Every boho girl's dream label Spell Byron Bay was started by sisters Isabella Pennefather and Elizabeth Abegg after Isabella (nicknamed Spell) started selling hand-crafted jewellery at Byron Bay’s local artisan markets. The label quickly grew a cult following (927k on Instagram alone) and counts celebrities such as Alessandra Ambrosio and Vanessa Hudgens as fans.
Toni May
Founded by Laura Byrne.
Jewellery label Toni May is the brainchild of Bachelor star Laura Byrne. Inspired by her lust for travel Laura procures gemstones from all over the world to create her unique line of modern bohemian accessories. Based out of her new studio in Sydney's Surry Hills, Laura's unique design aesthetic is synonymous with a wanderlust spirit. The creations offer soulful designs that incorporate semiprecious stones and luxe sterling silver.
The Upside
Founded by Jodhi Meares.
Living between New York and Hawaii and practising yoga daily, THE UPSIDE’s Founder Jodhi Meares identified a gap in the market for activewear informed by fashion. THE UPSIDE’s early ethos laid in establishing a bold brand that catered to sartorially sophisticated and time savvy individuals who led demanding lives but cherished their training. Now 4 years old, the Sydney based brand has earned its place as one of the top activewear labels in the global market without abandoning functionality or premium style.
La Beach & Une Piece
Founded by Carly Brown.
Tribe Skincare
Founded by Kayla Houlihan.
Kayla Houlihan, a qualified beauty therapist, fell in love with the industry as she was captivated with the results that people could get from the correct skincare. Seeing a gap in the market, Kayla started Tribe Skincare, a now booming skincare brand that started off as a side hustle. Tribe Skincare is an all-natural, vegan-friendly Australian company that simply strives to give a bit of love to sensitive skin types. In 2 years Kayla has built a multi-million dollar skincare business generating $2.4M in sales. Tribe Skincare has a highly engaged audience who share before and afters and has had celebrities such as DJ Tigerlily, Tully Smyth and Lauren Curtis using.
RAWKANVAS
Founded by Simona Valev.
Co-founded by Simona. A range of Australian-made skincare, whose unique blends deliver high-quality natural, vegan and cruelty-free ingredients, all brought to life with aromatic natural scents and beautiful natural colours. The bottles are also designed in glass so consumers can recycle and earn benefits via them directly.
Shevoke
Founded by Lisa Hyde.
Brie Leon
Founded by Janine Zafra.
Fusing artistry and practicality with influences from her own sense of style, Janine Zafra is the designer behind Brie Leon. Founded in 2014 and based in Sydney, the Brie Leon collections are filled with opulent time-enduring designs guaranteed to be treasured by its wearer. Esteemed for her intricately crafted jewellery that is at once beautiful and functional, Zafra has recently expanded her creative field to design unique, staple bags.
Nancy Ganz
Founded by Nancy Ganz.
In the 1990s, Nancy Ganz revolutionised the intimate apparel industry with the introduction of the "Hip Slip". Since then, the label has championed the Australian lingerie field to create shapewear that smooths and sculpts the body, with a range that also includes body-shaping swimwear. A must for any Aussie woman's wardrobe.
Babyanything
Founded by Lucie Ferguson.
Created by one of the incredibly talented Ferguson sisters, Babyanything has become a much-loved and adored homegrown label. Babyanything was created by jewellery designer Lucie Ferguson (the sister of Aussie influencer Elle Ferguson), with each piece made and designed in Sydney, Australia. Handcrafted from precious metals, Lucie creates anything from bulky biker skulls to dainty keepsake heart rings.
F+H Jewellery
Founded by Sharona Harris.
Australian jewellery label F+H has been seen on some of the world's leading ladies, from Lara Worthington to Margot Robbie. Sharona Harris has built the now cult brand from the ground up, using her PR savvy and clear talent to create jewellery for the edgy, yet feminine, woman.
Holly Ryan
Founded by Holly Ryan.
Holly Ryan, since founding her eponymous jewellery line in 2011, has developed a signature style of organic-minimalist and sculptural forms driven by art. With an unconventional approach, Holly uses traditional hand construction of individual pieces and also utilises the ancient tradition of wax casting, sculpting her shapes from wax, before casting to recycled metals and finishing each piece by hand. The resulting objects are modern heirlooms, designed for every day.
VALÉRE Jewellery
Founded by Samantha Lowe.
The literal meaning of the word VALÉRE is to be of worth, which perfectly reflects this Aussie brands ethos - to create luxurious jewellery using the finest materials, precious gems and exceptional finishes to create one-of-a-kind jewellery.
Sand & Sky
Founded by Emily and Sarah Hamilton.
You've no doubt seen Australian beauty label Sand & Sky on your Instagram feed (you know, those pink bottles?) True to its minimalist approach, the brand has two cult products, including a wildly popular pink clay mask boasting Australian botanical ingredients that clean and smooth the skin.
Go-To
Founded by Zoë Foster Blake.
Former beauty editor Zoë Foster Blake used her 15 years of experience to create this effective, clean, BS-free line of skincare. Go-To has all your face and body basics (made with plant-derived ingredients), garnering a cult following.
Rose and Bare
Founded by Natalie Roser.
When it comes to nude underwear, oftentimes it's boring, uncomfortable and unflattering, but new Australian label Rose and Bare was created to be the exact opposite, giving women support and lift in all the right places while being your go-to to wear underneath literally anything. Sign us up.
YCL JEWELS
Founded by Fabienne Costa.
Founded by creative director Fabienne, YCL Jewels pieces are inspired by the art in every day. Italo-Australian, Gold Coast-based founder Fabienne is a self-taught artisanal jeweller and designer with over 13 years experience. Fabienne was named one of Business News Australia’s top Entrepreneurs on the Gold Coast under 40. Her signature style is recognisable through her minimal, feminine designs.
Vida Glow
Founded by Anna Lahey.
Created on the foundation that nourishment for hair, skin and nails starts within, our vision is to offer a range of pure yet potent supplements which synergistically benefit and enhance beauty, mind, body and general wellbeing. Vida Glow offers seven Beauty Powders that target key health, wellness and beauty needs.
State of Escape
Founded by Brigitte MacGowan and Desley Maidment.
After noticing a gap in the market in 2012, Brigitte and Desley founded State of Escape. The brand is driven by an appreciation for sophisticated simplicity which has continued to be their focus as they’ve expanded the product range. The now-iconic neoprene bags have quickly become a staple for Australian women.
