Just ask the man who coined the term, colour director Marcos Verissimo. “Palm painting makes things simple, easy to work with and gives a beautiful result,” he says in the explanatory video uploaded to Instagram.
Instead of using foils or any of the “paraphernalia people used to work with,” Verissimo simply applies the product straight to the hair with gloved hands, using his palms to smooth it over strands.
It’s much like balayage, minus the brushes, which apparently gives a more natural result.
“Palm painting is a progressive play on the balayage technique, allowing colourists to be 100 per cent freehand, melting colouring into the hair with a smoother surface of the palm, allowing the blend to be soft in result,” Toni & Guy UK technical artistic director Georgie Mathers told Elle UK.
“This technique allows a much more natural, sun-kissed result.”
We know what we’ll be asking for at our next hair appointment.