Olivia Palermo and Jessica Alba are great points of call for inspiration, and even Kate Middleton seems to be a fan of the style lately, with her most recent video correspondents showing her usually bouncy blowdry traded in for more subdued waves.
But even with the royal seal of approval, this refined beach style doesn't have to require a lot of effort.
The comeback has also been fueled by people at home learning how to braid, trying sleep and wear styles (like plaiting the hair before bed or tying section in rags), rather than reaching for hair tools.
It's a great way to give your hair a break from heat, with a brush out style ready-made in the morning.
Although, if it's a hair tonging step-by-step your after, Bec Judd's beach wave how-to is one for the files.