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The Beauty Brands Supporting The Black Lives Matter Movement

Pledging donations and taking action - by Samantha McMeekin
  • 02 Jun 2020
The Beauty Brands Supporting The Black Lives Matter Movement

The murder of George Floyd has sparked worldwide outrage, with protests growing every day across the U.S.

As companies and celebrities react, many have been using their platforms to stand with the protesters against police violence. Even Prince Harry and Meghan Markle have spoken out.

Many beauty brands have also joined in, pledging donations in support of the Black Lives Matter movement.

DECIEM

The Abnormal Beauty Company, which houses brands such as The Ordinary, NIOD and Hylamide, have donated $100k across Black Lives Matter and The NAACP Legal Defence & Educational Fund.

They’ve also dedicated their Instagram stories to amplify user-created video messages in the “fight against racism and inequality”.

deciem View Profile
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BLACK LIVES MATTER. ⁣ ⁣ Our team have been actively sharing their voices in the fight against racism and inequality, and from tomorrow, our Instagram Stories will become a dedicated space to continue this conversation. ⁣ ⁣ We want to amplify as many voices as possible and ask you to join us. Please email videos (1 min max) or words to voices@deciem.com (kindly note that anything sent to this email will be made public).⁣ ⁣ DECIEM is donating $100,000 across Black Lives Matter and The NAACP Legal Defence & Educational Fund.

Glossier

In a statement on Instagram, Glossier announced it would be donating $500k across “organisations focusing on combating racial injustice” and an additional $500k “in the form of grants for Black-owned beauty businesses”.

The brand ended its message with, “we see you and are with you”.

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#BlackLivesMatter

Maybelline

Maybelline announced it would be donating to the NAACP,  the nation’s first and largest grassroots-based civil rights organization. 

“At Maybelline we believe in inclusivity, equality and justice for all,” the brand wrote on Instagram. “Together we can make change happen.”

maybelline View Profile
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At Maybelline we believe in inclusivity, equality and justice for all. Because of this, we will be donating to @naacp. Together we can make change happen. ❤

Biossance

Pledging $100k to the ACLU, the Minnesota Freedom Fund, Color of Change and Black Lives Matter, beauty brand Biossance wrote:

“Biossance stands for equality, we stand for change, and we stand alongside those who are hurting the most right now”.

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#blacklivesmatter

NYX Cosmetics

Drugstore beauty giant NYX Cosmetics announced donations to the Minnesota Freedom Fund and Black Lives Matter. “We stand with our Black community,” the brand wrote on Instagram.

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...and we're not okay. We stand with our black community, and will be donating to the @mnfreedomfund and @blklivesmatter

Glow Recipe

K-Beauty favourite, Glow Recipe, donated $10k to the Black Visions Collective, a Black, Trans and Queer-led organisation dedicated to Black liberation. 

“Our hearts have been hurting as we’ve watched the injustice continually unfold over the past few days,” the brand wrote. “Let’s share resources. Let’s have this conversation. We’re stronger together.”

glowrecipe View Profile
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It's up to all of us to make a change. What are you doing? Let's share resources. Let's have this conversation. We're stronger together ✊🏿✊🏾✊🏽✊🏼✊🏻

Kristin Ess

Kristin Ess penned a passionate caption, calling for followers to self-educate and take action in any way they can. The brand founder also announced she would be donating to the Black Girls Code, Spelman College and The Innocence Project.

kristin_ess View Profile
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A letter to my fellow white people.⁣⁣⁣⁣ ⁣⁣⁣⁣ Posting and bringing awareness in situations of racial injustice have been a long-time priority for me. However, things just felt different this time and it took a minute to figure out how to change the approach. I couldn't just throw up a post of George Floyd and make a call and sign a petition and then 🤞🏼🤞🏼🤞🏼? While those things are helpful and it IS important to do that, it's not enough from us anymore. Those actions MUST become the norm, but today I want to to tell you how I'm am personally taking the next steps and urging you join me. ⁣⁣⁣⁣ ⁣⁣ *NOT ASKING MY BLACK FRIENDS TO EDUCATE ME OR TO SUPPORT ME IN BEING AN ANTI-RACIST. I used to do that. I used to call my friends frantically when something happened and ask what I can do to help. But after much education and through my own research, I realized I'm only adding work to their plate which is already too full just by living in their own skin. I realized I have an entire internet at MY fingertips and need to put the effort in ALL BY MYSELF.⁣⁣⁣⁣ ⁣⁣⁣ *ACTION. I've made my calls and signed multiple petitions, obviously. But again, that's not enough.⁣⁣⁣⁣ ⁣⁣⁣⁣ *ORGANIZING. I'm compiling a list of black owned beauty businesses that I want to raise up and share on my platform. Not because anyone needs me to, but because I genuinely want to see more black women entrepreneurs being lifted up in the beauty space and more black women rising to the executive ranks and being compensated accordingly.⁣⁣⁣⁣ ⁣ *DONATING. Here are places I will be donating to today:⁣⁣⁣⁣ -BLACK GIRLS CODE, which teaches African American girls how to code 💕👩🏾‍💻⁣⁣⁣⁣ -SPELMAN COLLEGE, w historically black college for women 👩🏿‍🎓⁣⁣⁣⁣ -THE INNOCENCE PROJECT, which exonerates people who were wrongly convicted.⁣⁣⁣⁣ ⁣⁣⁣⁣ Join me. If you have questions, reach out and ask me. If you need resources on anti-racism education, ask me. We made this system and we are the ones who have to fix this system. 🤍📸: the one + only @sarashakeel

Sunday Riley

Sunday Riley herself shared a heartfelt message to the brand’s Instagram, pledging $50k to the NAACP and Legal Defense Fund.

“George Floyd and I are both from Houston. We actually both went to Lamar High School, though he graduated from Yates. We were separated by time. We weren’t the same age, we weren’t in the same year. But we walked the same hallways, maybe sat in the same classrooms, albeit at different moments in time. We had entirely different lives, different opportunities, and faced different challenges.  Had we both been in the exact same situation, at the exact same moment, I think it would have ended differently for me. Actually, I know it would have. That reality pierces me to my core,” she wrote.

sundayriley View Profile
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George Floyd and I are both from Houston. We actually both went to Lamar High School, though he graduated from Yates. We were separated by time. We weren't the same age, we weren't in the same year. But we walked the same hallways, maybe sat in the same classrooms, albeit at different moments in time. We had entirely different lives, different opportunities, and faced different challenges. Had we both been in the exact same situation, at the exact same moment, I think it would have ended differently for me. Actually, I know it would have. That reality pierces me to my core.⠀ ⠀ Being from Houston, as a team, we want to support the black community locally and are looking for meaningful ways that we can support. Hopefully we'll have something firmed up in the next day or so. But in recognition that this level of discrimination, hatred, and brutality is rampant across the entire United States, yesterday we made a $50,000 donation commitment to the NAACP Legal Defense and Education Fund. We are limited in our resources, but not in our voice.⠀ ⠀ Wishing everyone a peaceful Sunday, but not a forgetful one. 🤎⠀ - Sunday

Urban Decay

Stating that ‘silence is not an option’, Urban Decay announced it will be donating to Black Lives Matter and the Minnesota Freedom Fund.

urbandecaycosmetics View Profile
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To all our black colleagues, friends, and community-we stand with you. Urban Decay is donating to @mnfreedomfund and @blklivesmatter. For additional resources and ways to get involved, click the link in our bio.

ColourPop

Since announcing the brand’s first round of donations to the Minnesota Freedom Fund and ACLU, ColourPop Cosmetics have since pledged an additional $250k in support of Black communities, following the events that unfolded over the weekend.

The brand is also muting its usual Instagram content, instead using the platform to amplify melanated voices.

colourpopcosmetics View Profile
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We want to make #blacklivesmatter our primary focus on all platforms. We have taken time and will continue to educate ourselves and find the best ways to ensure black voices are heard. In support of #amplifymelanatedvoices we will be muting our usual content until further notice. - #BlackLivesMatter #JusticeForFloyd #JusticeForBreonnaTaylor #JusticeForAhmaudArbery

The Honest Company

Jessica Alba’s company has donated $100k to organisations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative. 

“Additionally, Honest has committed to matching all employee donations made towards civil rights organizations,” the brand wrote on Instagram.

honest View Profile
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Being Honest means talking about the things that hurt, the things that are the most difficult, even when it's uncomfortable. We're heartbroken to see what is happening and we are committed to a world that is safe for everyone, no matter who they are, no matter their race. We believe that we're all in this together and that we must lead with awareness, empathy and honesty to advocate for equality.⁣ ⁣ As a company, we always strive to foster and support a diverse and inclusive environment. We are taking action by donating $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative. Additionally, Honest has committed to matching all employee donations made towards civil rights organizations.⁣ ⁣ Our hearts go out to all those affected by the events of this week. We cannot change the past, but we can be the change we want to see for our future.⁣ ⁣ *Update* We believe in encouraging honest conversations. We have noticed a minor grammar error in our post but have chosen to keep the image online to support and respect the open dialogue occurring on the post.

Augustinus Bader

The luxury skincare brand loved by Victoria Beckham pledged donations across the NAACP Legal Defense Fund, Black Lives Matter and the Innocence Project.

augustinusbader View Profile
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In the fight against racial injustice and systematic inequality, it is not enough to bear witness. To everyone taking a stand, we stand with you, we are here with you, we act with you. ⁠⠀ -⁠⠀ Our mission of healing and helping others involves working toward a world in which all people are treated justly and equally. As a small act of mobilization, we are donating across the following organizations fighting discrimination and injustice: NAACP Legal Defense Fund, Black Lives Matter, Innocence Project. Together we are stronger 🙏🏿🙏🏾🙏🏽🙏🏼🙏🏻💙⁠ -⁠ It is our collective responsibility to educate ourselves and stand together in solidarity. We ask our community to join us in supporting these organizations and invite you to share with us other resources for change.⁠ -⁠ RESOURCES:⁠ -⁠ DONATE: (tagged) NAACP Legal Defense Fund, Black Lives Matter, Equal Justice Initiative, Innocence Project, Black Visions Collective, Minnesota Freedom Fund⁠ -⁠ READ: AntiRacist Reading List -- https://chipublib.bibliocommons.com/list/share/204842963/1357692923⁠ -⁠ #SayTheirNames #GeorgeFloyd #BreonnaTaylor #AhmaudArbery #BlackLivesMatter⁠⠀ -⁠ Art: @nikkolas_smith⁠

E.l.f Cosmetics

The much-loved cosmetics brand announced a $25k donation to Color of Change, “to help support their efforts to fight injustice and create a more human world for Black people in America.”

elfcosmetics View Profile
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We Stand United with our Fellow Beauty Community and Support their Actions alongside ours...⁣⁣ ⁣⁣ @target @ultabeauty @nyxcosmetics @maccosmetics @maybelline @fentybeauty @beccacosmetics @clinique @urbandecaycosmetics ⁣@jenatkinhair @benefitcosmetics @colourpopcosmetics @sundayriley @drunkelephant @w3llpeople ⁣ ⁣ We will be donating $25,000 to @colorofchange to help support their efforts to fight injustice and create a more human world for Black people in America.

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