An effective concealer is hard to come by. So when we spot one the Internet going nuts over โ and an affordable one at that โ it really is our beauty duty to share.
A Reddit user recently started a thread asking people to share the name of the product they continue to by over and over again because itโs simply that good. And this purse-friendly concealer came up more times than we can count:

Itโs Maybelline New York Fit Me! Concealer! Itโs not new, expensive nor hard-to-come by. Better yet, this oil-free, breathable concealer wonโt even cost you $15.
One user proudly claimed sheโs on her forth tube of the product, saying: โItโs honestly the most hydrating, non-cakey, full coverage concealer Iโve ever tried.โ
Another user even went as far to say she loves Maybelline New York Fit Me! Concealer even more than a pricier concealer from a much-loved brand: โI donโt know how many tubes Iโve gone through but itโs SO GOOD! The only mid range concealer Iโve ever purchased was NARS, but I donโt feel the need to venture out anymore!โ
OK, ladies of the World Wide Web, consider us and our bank accounts sold. Weโve popped it on the shopping list and are delighted to say goodbye to cakey, drying concealers for good.