Extensive, months-long skincare prep has become the status quo for brides ahead of their big day. The second that ring slips onto your finger, you’re not only planning a wedding but mapping out a course of action to achieve the best skin of your life.
For many brides-to-be, that road leads straight to neurotoxin anti-wrinkle treatments — injections that inhibit muscle movement and, with it, the appearance of lines. But this isn’t your only avenue to great skin. In fact, Olga Newman, founder of the Face Up Method, argues that if there’s any day you’d want to capture the full, overwhelming array of emotions you’re feeling, it’s your wedding day. Frozen-face photos are decidedly un-chic.
“Every bride wants to look beautiful, of course, but more importantly, she wants to feel like herself,” Olga explains. “Confident, radiant, present — and able to fully express every emotion that comes with the day. The laughter, the tears, the joy.” It’s precisely this that has seen more and more brides walk through her doors.
Born in Siberia, Olga came to her work through lived experience, navigating chronic pain and, later, the first signs of ageing — discovering through hands-on self-treatment that the face responds to far more than topical skincare.
Olga’s practice is grounded in a foundational idea: the face is not separate from the body. It’s deeply connected to it. Central to her method is the fascia — a fine collagen web that wraps muscles, bones, and organs, functioning as the body’s internal scaffolding. When it’s supple, everything sits where it should; when it’s tight, tension travels, and features subtly descend. The zones with the quickest visible impact on the face are those immediately surrounding it: the neck, upper back, ribcage, and shoulders.
The Face Up Method works with these deeper structural elements — particularly the jawline and neck, the areas Olga finds brides become acutely aware of in the lead-up to their wedding.
When working with brides, and all clients in fact, her method combines facial sculpting, somatic release, and nervous system regulation, working through the interconnected pathways of the face, neck, jaw, and chest rather than treating the skin in isolation.
“Even 10–15 minutes can make a significant difference. Supporting lymphatic flow, reducing fluid retention, reconnecting the body, all of this continues the work beyond the session,” she explains.
So, how long before the big day should you start treatment? Olga says that the answer varies for every individual.
“For some brides, two to three sessions over one to two months are enough to bring a fresh, visible shift,” she explains.
“For others, especially where there is more tension, puffiness, or loss of definition, it’s worth beginning earlier, sometimes 6 to 8 months ahead, allowing the face and body to recalibrate in a more gradual, refined way.” It’s the final stage, which focuses on “intraoral techniques to refine and enhance” that Olga says she sees the luminous results.
“It becomes less about ‘doing something last minute’ and more about stepping into the day in your best, most aligned state.”
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