Chances are, you know someone carrying the invisible weight of care. The woman balancing a career with school lunches and specialist appointments. The daughter quietly supporting ageing parents while holding everything else together. The quiet cost of caring is becoming one of Australia’s most undervalued — yet incredibly essential — acts.
It’s this invisible labour of emotional caregiving that’s leading to burnout of the everyday woman. To honour these often-unseen acts, QV are holding the Care Awards, designed to help everyday Australian’s feel seen, heard and understood. While also giving them a platform to speak out on the issues they face.
Showcasing Care
In a bid to showcase those dedicated to supporting others, the QV Care Awards is running for a second year, celebrating and highlighting three main pillars.
The Individual award is given to someone who makes a lasting impact on one person. The community focus award is given to a person whose support affects a group. And finally, the cause award honours someone who creates positive social change through a charity or cause.
The recognition is important not only for those nominated but also to shine a light on the power of empathy. The initiative gives power to the unheard, and that’s why there’s a strong call for nominating someone you feel is deserving of the Care Awards.
This year’s panel of judges includes Evangeline Wood, CEO of Coolamon Community, which supports Aboriginal mothers’ babies. Dr Cara McDonald, principal, medical director and dermatologist. Simone Thommasen, Head of Marketing at Ego Pharmaceuticals. And our editor, Georgie McCourt.
Too often, this kind of care exists without acknowledgement. That’s why the three Australians chosen will each receive $10,000 as recognition for their generosity and dedication.
Care, Recognised
Last year’s winners saw Joe Lahoud honoured in the Individual category for the unwavering commitment he provides to his 100-year-old mother living with advanced dementia. Jolyn Phillips was awarded in the Cause category for her work co-founding the Lion Hearts Learning initiative that supports children unable to attend traditional schooling.
While Elvis Martin was celebrated for his advocacy and life devotion to hands-on support for vulnerable Australians, including survivors of family violence, young people experiencing homelessness, and multicultural and LGBTQIA+ communities.
“Winning the QV Care Award meant a great deal to me. It was such a meaningful recognition of the work I do in the community, and it gave me the opportunity to keep supporting people in a more impactful way. I think it’s really important that QV continues this initiative because it shines a light on the everyday acts of care that often go unnoticed, and encourages more people to keep showing up for their communities.”- Elvis Martin
Care Lives In Routines
Care can show up in so much more than just grand statements. It can be seen in your everyday rituals. From the products you choose to use for yourself and your family, to the consistency you show in your daily rituals.
QV has a longstanding philosophy of care, backed by dermatological trust, showing up for your family when you need them most, in the quiet, gentle rituals of everyday life.
For Australians, the future of kindness is built in everyday moments — from recognising emotional labour to taking greater responsibility within our communities.
If you know someone who exemplifies compassion in everyday life, nominate them via QV for their chance to win.
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