L’Oréal Paris has announced legendary performing and recording artist Celine Dion as the brand's newest global spokeswoman.
Céline Dion is one of the most celebrated and admired woman in the world – a true icon who is close to her fans. Beyond her powerful voice and unstoppable stage presence, Céline Dion is a woman of substance known for her renowned accomplishments and extraordinary personality. Resilient, self-confident, unapologetic, generous and humble, she is the ultimate symbol of female empowerment and a true woman of worth.
Emmanuel Angeloglou, L’Oréal Paris Global Brand President, said of the collaboration: “L’Oréal Paris has a longstanding history of supporting women in their journey to fulfil themselves according to their own rules and desires. Signing Céline Dion as the newest member of the L’Oréal Paris global family builds on our mission of aligning with spokeswomen who are strong, self-empowered, assertive, diverse and inclusive."
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"Céline Dion is a woman of innate self-worth – following her heart to achieve success, challenging stereotypes and trailblaze the path for so many other women – and fully embodies our brand mission of ‘Because I’m Worth It’," Angeloglou adds.
With Céline Dion’s long-standing Las Vegas residency ending this June, it is only the beginning of a new chapter for the celebrated star. As she continues to not only further cement her status as a beauty and fashion icon and social media sensation, she is also set to release a new, highly anticipated album later this year.
The 51-year-old will make her debut for L’Oréal Paris in Excellence Hair Colour. Shot in the heart of Paris, the light-hearted television spot highlights the humorous and playful side of the icon.
“I’m at a stage in my life where I’m excited to use my voice to empower others to feel beautiful, confident, and to learn to embrace themselves," Céline said of the partnership.