Meghan Markle Named 2019's Most Influential Fashion Icon

Ever since stepping into the spotlight hand-in-hand with Prince Harry, the Duchess of Sussex has continued to reign over our shopping habits.

From her unwavering penchant for dangerously covetable coats to the former actress' innate ability to send Strathberry bags flying from the shelves, nobody is immune from her sartorial pull.

So it comes as no real surprise to learn that the royal has been crowned the fashion world's most influential dresser.

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According to Lyst's Year in Fashion report, the 37-year-old's muse status is going nowhere anytime soon with a 216% increase in people frantically Googling similar outfits every single time she steps out for a public engagement.

To put that into perspective, the new mother packed five different shirt dresses for her and Prince Harry's royal tour of Africa in September - which saw the fashion category grow by 45% in total.

The Club Monaco dress she wore for her son Archie's royal tour debut? It sold out in less than 24 hours.

The $240 J Crew skirt Meghan donned for a private breakfast meeting on September 26? There was a 102% increase in search for the US label.

Psst, it's still available to shop.

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"On Thursday we convened a meeting of minds - a group of women ranging from a legendary anti-apartheid activist, female parliamentarians, professors, educators and policy makers to discuss the rights of women in South Africa. In the lead up to this tour it weighed heavily on my heart to see the countless violations against women, and I wanted to spend my time on the ground learning about the situation at hand. One of the guests, Sophia Williams-De Bruyn was just 18 years old when in 1956 she led 20,000 women to march on the Union Buildings in Pretoria in protest of apartheid pass laws. She is the last living leader of the march, and today, a symbol of those who fight for fundamental human rights - For her it is simple - she fights for what is right. Issues of gender inequality affect women throughout the world, independent of race, color, creed, or socioeconomic background. In the last week I've met with women from all walks of life - religious leaders such as the first female rabbi in Capetown, grassroots leaders in Nyanga at Mbokodo, community activists, parliamentarians, and so many more. In sitting down with these forward thinkers, it was abundantly clear - it is not enough to simply hope for a better future; the only way forward is "hope in action." I'm eager to spend the next few days in South Africa continuing to learn, listen and absorb the resilience and optimism I've felt here." -Her Royal Highness, The Duchess of Sussex

The recent research further demonstrates how Meghan has taken the reigns from the Duchess of Cambridge as Windsor's most influential style icon.

Earlier this year, global fashion search platform Lyst pitted their Kensington Palace closets against each other and found that the 'Meghan Effect' is showing no signs of slowing down.

The gold brocade dress she wore to the 50th anniversary of Prince Charles' Investiture at Buckingham Palace came in as the new mother's most powerful fashion moment of the year - triggering a 500% increase in online demand within 24 hours.

In fact, research indicated that for every garment the 37-year-old wears, search for similar looks more than doubles - shooting up by an average of 216%.

Meanwhile, the Duchess of Cambridge is responsible for a 119% spike in search.

According to the 2019 Lyst report, the Duchess of Sussex is in good company at the top with Timothée Chalamet following closely behind as the world's most influential male.

After some serious number crunching - we're talking the analysis of page views, sales metrics and social media mentions - Zendaya, Billie Eilish, Cardi B, Lisa from Blackpink, Kylie Jenner, Lizzo, Harry Styles and Billy Porter completed the top 10 most powerful dressers.

For the full report, take a look at global fashion search platform Lyst's official website.

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Meghan Markle Is Named 2019's Most Powerful Fashion Icon

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