Most Followed Australian Fashion Brands On Instagram

Selena Gomez still holds the title of Queen of Instagram with a whopping 138m fans, but Down Under there’s fierce competition for which Aussie label holds the crown.

Despite new lust-worthy brands popping up all the time, it seems that longevity is key, with many of Australia’s most-followed accounts the ones which have been around since long before Instagram’s humble beginnings.

Below, the 10 most popular Aussie labels on Instagram in 2018.

10. Forever New

Instagram followers: 309.1k

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9. Minkpink

Instagram followers: 313.7k

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8. Alice McCall

Instagram followers: 433k

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7. One Teaspoon

Instagram followers: 514k

https://www.instagram.com/p/BkTaiHpgHCV/?taken-by=oneteaspoon_

6. Cotton On

Instagram followers: 705k

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5. Spell

Instagram followers: 913k

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A post shared by S P E L L (@spell)

4. Zimmermann

Instagram followers: 1.1m

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3. Quay

Instagram followers: 1.5m

https://www.instagram.com/p/BkDbEuRAFdm/?taken-by=quayaustralia

2. Billabong

Instagram followers: 1.5m

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Sponsored by %%sponsor_name%%

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Native ad body.

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Native ad body.

Sponsored by %%sponsor_name%%

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1. Sabo Skirt

Instagram followers: 1.6m

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A post shared by SABO (@saboskirt)

Isabelle Truman

Isabelle Truman is a freelance writer based out of London, UK. She specialises in fashion, lifestyle and travel and knows a thing or two (read: everything) about both Meghan Markle and 'Sex and the City'.