Eternal fashion icon Bella Hadid is a risk-taker and trendsetter—elevating red carpet glamour like no muse before her. And in her latest fashion move, she combines both effortlessly, channelling old school glamour with big, bold statement pieces, as ambassador for Swarovski and their latest brand campaign.
For Hadid, the collaboration was a natural fit, voicing her excitement for the brand’s recent work under the helm of Creative Director Giovanna Engelbert, who was appointed to take the reins as Swarovski’s creative director back in 2020.
“I was very familiar with Swarovski already,” explains Hadid. “It really is such a timeless and iconic brand. I love the new collections and what the brand has been doing, especially these past two years under the creative vision of Giovanna, and I really see Swarovski as the contemporary jewellery brand of the future.”
Like fashion, Hadid says “jewellery is about expression and celebrating individuality”, and that “Swarovski celebrates all people and the idea of modern glamour, and I love that.”
Bold, expressive and empowering, Swarovski, an Austrian heritage brand, has been synonymous with these words for decades. But their latest collections are redefining the brand—and for all the right reasons. Channelling old-school glamour while injecting a very timeless and modern edge, the collections purport to redefine how you express yourself and take a risk, sartorially of course.
Changing the Game
A touch of the past for today’s glamour, the campaign speaks to a brave new era of elegance, highlighting how overzealous jewels are inclusive (and very wearable) for all. You see, there once was a time when adorning yourself with opulent jewels was reserved exclusively for special occasions. But the rules of the game have undoubtedly changed and wearing your accoutrements alongside your everyday attire is no longer off limits. In fact, it’s encouraged and, we dare say, celebrated.
The spellbinding collection features simple and clean-cut lines with a shimmering stack of bright crystals. Think bold takes on bracelets, statement earrings and rings and show-stopping chokers that will elevate that Je ne quoi factor instantly.
Take the Harmonia Bracelet, for example. Crafted with octagonally-cut crystals, this elegant bracelet strikes the perfect balance between classic and contemporary and is versatile as it is timeless. Worn as a statement on its own or, as a centrepiece amongst a stack of bracelets. Perhaps team it with a simple tee for the ‘Bella effect’, or even add the final finishing touch to your LBD, taking you from desk to date night with ease.
Jewellery is all about expressing your true inner self and if you’re looking to make a bold statement, the Harmonia Choker will have your neck on show for all the right reasons. With large clear-cut crystals, the choker beams with elegance and achieves stylish simplicity with just the right dose of old-school glamour. Wear it with a scoop neckline as a statement piece or layered over a chunky top to break all the fashion rules.
A mix of monochrome stones, the Hyperbola Clip Earrings put a bold spin on elegant everyday dressing. Finished with a sleek rhodium-plated setting, the curved design makes for the perfect ear candy to complete your look and instantly elevate any style.