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The Australian Open’s Most Iconic Fashion Moments Of All Time

Not all of the most iconic moments are on the court...
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The Australian Open is one of the country’s biggest events of the year—and not just for the sport itself.

From international celebrities to tennis WAGS and Australian icons in the crowds, the stands can be even more exciting than the games.

When it comes to fashion, the Australian Open has always delivered a spectacle of its own. From Kylie Minogue’s now-iconic bucket hat to Bec Hewitt’s early-2000s courtside uniforms and the endless parade of crisp tennis whites worn by celebrities, it’s often just as tempting to watch the crowd as it is the match.

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Over time, courtside fashion has only become further elevated. As partners like Morgan Riddle and Paige Lorenze step up spectator style and official partnerships with brands like Ralph Lauren are formed, the AO has become one of the country’s more fashionable events.

Below, we take a look back at our favourite looks from Australian Opens of years gone by.

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Australian Open Fashion Moments

Australia Open Fashion
Morgan Riddle at the 2024 Australian Open. Image: @moorrgs
Australian Open fashion
Venus (R) and Serena (L) Williams in 1998. Image: Getty
Kylie Minogue outfit at the Australian Open
Kylie Minogue watches the Australian Open in a bucket hat in 2003. (Credit: Getty)
Bec Hewitt Fashion Australian Open
Bec Hewitt (then Cartwright) watches Leyton Hewitt’s Australian Open training session in 2005. (Credit: Getty)
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Australia Open Fashion
Victoria Lee arrives at the Ralph Lauren Lounge during the Australian Open on January 28, 2024. Image: Getty
Australia Open Fashion
Paige Lorenze at the 2025 Australian Open. Image: @paigelorenze
Jelena Djokovic at the Australian Open
Jelena Djokovic arrives at a game in a blue dress in 2012. (Credit: Getty )
Australia Open Fashion
Serena Williams on day seven of the 2014 Australian Open in a custom pink and black Nike dress. Image: Getty
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Julie Bishop fashion at the Australian Open
Julie Bishop arrives in stylish whites in 2019. (Credit: Getty)
Bec Hewitt fashion at the Australian Open
Bec Hewitt wears a black and white singlet top with a Chanel necklace to a game in 2016. (Credit: Getty)
Anna Wintour Australian Open
Anna Wintour wears a floral print to the 2019 Open. (Credit: Getty)
Australia Open Fashion
Anna Kournikova during the Australian Open in 2003. Image: Getty
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Nicole Kidman and Keith Urban at australian open
Nicole Kidman and Keith Urban wear white and blue to the 2019 Open. (Credit: Getty )
Australia Open Fashion
Naomi Osaka on day three of the 2026 Australian Open. Image: Getty

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