Emma Watson has long been championing sustainable and eco-friendly fashion, once stating: “The fashion industry is the second-biggest pollutant of freshwater on the planet. It has such a huge environmental impact and such a big human impact.” For years, the Harry Potter actress has been dedicated to making sure her sartorial choices, whether on the red carpet or in everyday life, are sustainably and ethically made—and making sure they get the recognition for doing so.
While promoting her film Beauty and the Beast, Watson created a second Instagram account (@the_press_tour) dedicated to sharing the eco-friendly brands she was wearing. It included a list of fashion’s biggest names, like Stella McCartney, Oscar De La Renta and Filippa K, as well as newer and lesser-known brands who were (and continue) to pave the way to a cleaner industry.
In partnership with online thrift and consignment store, ThredUP, the eco-activist also launched an online tool designed to help consumers calculate exactly how their fashion consumption contributes to greenhouse gas emissions. Once completing an easy quiz, the Fashion Footprint Calculator also makes fashion-centric recommendations as to what shoppers can do to shrink carbon footprints.
That’s why we thought it necessary to round up Watson’s favourite sustainable and eco-friendly fashion brands. Scroll down to see a list of stores no doubt in her shopping cart.
On top of being a sustainable brand, Tome is also a female-led, female-focused organisation that no doubt aligns with Watson’s feminist sensibilities. The NYC label was founded in 2013 and consistently delivers unique designs with a conscious impact in mind.
This award-winning label creates fashion that presents a pro-social message of inclusivity and positive identity – all while adhering to its sustainable practices. Using techniques rooted in reusing fabrics from old collections, as well as sourcing end-of-line or damaged stock from British wool mills, London-based Teatum Jones ensures that unused or unwanted fabrics don’t end up in landfill, giving them a “better lease of life”.
“Absolutely amazing, really sustainable and very smart,” Watson once mused of Uruguayan designer Gabriela Hearst. Launched in 2015, the label takes inspiration from Hearst’s upbringing on her father’s farm, where she learnt the value of methodical production and the importance of responsible consumption of resources. Today the focus remains on ‘honest luxury’, with every piece being crafted from materials from her family’s ranch. Hearst also works with two women’s cooperatives in Uruguay and endeavours to minimise the environmental impact of her fashion shows by reducing the carbon footprint of each presentation.
Watson regularly turns to Australia’s own KITX for the red carpet. Kit Willow’s label is built on ethical and sustainable fashion that makes women “look and feel beautiful” without harming the planet.
Scandinavian label Filippa K is a minimalists dream. The fashion house describes itself as “curious and conscious” and is committed to the four Rs – reducing, repairing, reusing and recycling. The label introduced groundbreaking innovations to help reduce its impact, including reusing garments customers no longer want and leasing out collections, as opposed to simply selling them.
From humble beginnings in New York City’s Williamsburgh, jewellery label Catbird can now count Watson, Meghan Markle and Kate Bosworth on their list of fans. Watson shouted out the brand more than once while on her Beauty and the Beast press tour.
Made from organic toxin-free bamboo plants, Boody bamboo is sustainable and requires much less water than cotton plants. Even the brands packaging is recycled and printed with vegetable-based ink.