Zoey Deutch Shows Off Her Authentic Self As The New Face Of Fendi’s Peekaboo ISeeU

Honouring the iconic bag
Loading the player...

While she regularly appears on fashion-forward series like The Politician, Zoey Deutch has long been perfecting her fashion game.

Appearing at the 2020 Golden Globes, the actress cemented her status as fashion icon dressed in a bright yellow Fendi jumpsuit and now has teamed up with the Italian fashion house once again to front its first worldwide video and image campaign in honour of the iconic Peekaboo ISeeU.

The campaign celebrates the relationship between the brand’s iconic bag, which this year marks its 12th anniversary with a new design. 

Deutch’s story celebrates her most authentic, intimate and true inner-self, featuring the track ‘I See You’ by The Horrors. 


Called the Peekaboo ISeeU, the name refers to the bags accordion-frame shape, with a deep opening. It was first created in 2009, with Silvia Venturini Fendi combining the maison’s savoir-faire with its signature high-quality detailings. 

Each new creation flawlessly embodies the versatile and timeless aspect of the bag that has been and will continue to be elevated and reinterpreted by the fashion house season after season. 

The new Peekaboo ISeeU bag is available now

Related stories