Gucci Pays Homage To ’90s-Era Princess Diana With The Return Of Her Favourite Handbag

And it can be yours to own.

For those who are in need of some serious fashion nostalgia, Gucci’s latest offering is exactly that, thanks to their launch of ‘Diana’, a tribute to Princess Diana and her favourite handbag. 

The bamboo handle tote bag was first presented by the fashion house in 1991, which the Princess made famous after sporting the accessory on nearly every public outing, from running errands to heading to the gym (yes, along with her infamous Rugby shirts). 

Now, after three decades, Gucci’s creative director Alessandro Michele has reimagined the iconic handbag in a series of bold and bright colours in three different sizes: medium, small and mini. Additionally, the new iteration includes removable neon buckled belts on each bag, which serve as a nod to the functional bands that were first released with the original to secure the handles’ shape.

Speaking of the handbag’s silhouette, the new iteration echoes a moment where practicality was at the forefront of successful styling. While bold and bright colourways steer far from the original item’s range, the colours chosen are still classic and elegant, with the addition of some intriguing, unusual hues to emulate the new era it’s born into. The collection includes shades of black, white, cuir, bright emerald green, striking red, light blue and light rose.

It comes as no surprise that the bag has already made its way into the wardrobes of Hollywood’s most famous faces, from Sienna Miller and Alexa Chung to Jodie Turner-Smith and Elle Fanning. To seal the deal, the Gucci Diana campaign itself was shot by Angelo Pennetta, and sees a variety of models strolling around London sporting the new bag, most notably leaving The Savoy Hotel which was frequently visited by the late Princess (and where founder Guccio Gucci worked as a lift boy in his youth).

The Gucci Diana bag collection is currently available in selected Gucci stores and on their website.

Gucci Diana Bag in Medium

Gucci Diana Medium Tote Bag in Brown Leather, $5335 at Gucci.

Gucci Diana Bag in Small

Gucci Diana Small Tote Bag in White Leather, $4335 at Gucci.

Gucci Diana Bag in Mini

Gucci Diana Mini Python Tote Bag in Emerald Green, $5335 at Gucci.

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