The New Zealand Label Rosie Huntington-Whiteley Can’t Stop Wearing

She's obsessed - and for good reason

Being one of the world’s top supermodels, Rosie Huntington-Whiteley has been dressed by the biggest fashion labels in the world. From Ralph Lauren at the 2018 Met Gala to Versace at the Vanity Fair Oscars Party, the list goes on.

But when she’s not hitting the red carpet, the 31-year-old has a more laidback approach to fashion, often choosing the cool girl’s go-to outfit of a blazer, jeans and tee.

Of late, we couldn’t help but notice the bombshell businesswoman has been spotted wearing the same designer on numerous occasions: New Zealand-based label, Georgia Alice

rosie huntington-whiteley
rosie huntington whiteley
rosie huntington whiteley

Though Georgia Alice is among the many Kiwi creations we’d like to claim as our own – Lorde, Jacinda Ardern, etc, etc – the contemporary womenswear label was started across the ditch in 2013 by designer Georgia Currie (the Alice is her middle name).

Soon after its creation, Georgia Alice was noticed worldwide: from being stocked on Net-A-Porter to being worn by celebs such as Solange Knowles and fellow Kiwi Georgia Fowler. 

But it seems the brand’s biggest fangirl is Rosie HW, who also wore GA designs for the launch of her beauty website Rose Inc., sharing multiple images to her Instagram account.  

Georgia Alice magic tube dress, $751,

Georgia Alice goldie dress, $677,

Georgia Alice Cloud Shirt, $549, and Memory Flares, $521,

Now, excuse us while we dust off that credit card.

RELATED: The New Zealand Label All The Cool Girls Wear

Related stories