No longer reserved for special occasions like Valentine’s Day, lingerie has slowly been making its way to the forefront of our wardrobes.
Following a surge in sensual dressing and sheer styles — a trend not looking to let up soon — investing in undergarments worthy of putting on display outside of the bedroom has become a must. The exceedingly blurred line between day and night dressing, outer and underwear, has pushed the style envelope in the lingerie landscape, birthing some of the best new brands in the market.
The Best Lingerie Brands To Shop, According To maire claire:
- Best For Elevated Essentials: Simone Pérèle
- Best For Fashion Forward Deigns : Fleur Du Mal
- Best For Style And Comfort: Boody
- Best For Playful Colours: Dora Larsen
- Best For Seamless Solutions: SKIMS
Size inclusivity and body positivity have also seen many lingerie brands pivot their approach, with a focus on the female gaze, and sensual dressing for one’s self.
So, where do you start when there are so many great lingerie brands to shop from? We recommend the below.
Read: Stylists Love These Shapewear Staples—And We Do Too
Best For: Elevated essentials
Built on the vision of eponymous founder, Simone Pérèle’s desire for lingerie that doesn’t force a woman to “choose between being comfortable and feeling beautiful”, the french label is the epitome of luxury in lingerie. Opening her atelier in Paris in 1948 following her training as a corset maker, Pérèle set out to break tradition and create intimates that are as intricate as they are wearable.
Sizes: Up to 14G, AU 10 – 18. | Price: $$
SIMONE PERELE
Essentiel Full Cup Bra
SIMONE PERELE
Saga Shorty Brief
SIMONE PERELE
Intrigue Tanga
SIMONE PERELE
Delice Half Cup Bra
Best For: Fashion forward designs
Fun, flirtatious and fashion-forward. That’s what lies at the heart of luxury label Fleur De Mal, where designs take “a fashion approach to lingerie” and “a lingerie language to fashion”. The result? A stunning collection that will have you relishing in boudoir dressings, with pieces to wear in the bedroom and beyond.
Sizes: XS – XL. | Price: $$
FLEUR DU MAL
Le Stretch Micro Demi Bra
FLEUR DU MAL
Le Stretch Micro High Waist Brief
FLEUR DU MAL
Lily Embroidery Plunge Demi Bra
FLEUR DU MAL
Luxe Triangle Bra
Best For: Breathable bamboo
Known for its breathable bamboo fabrication, Boody is the reliable and affordable intimates label to turn to if you prioritise comfort above all else. Many of the bras are wire-free for comfort, while the underwear has a satisfying stretch that makes them wearable every day. We’re also big fans of their buttery-soft lounge wear range and basic socks.
Sizes: XS – 2XL. | Price: $
BOODY
G-String
BOODY
Triangle Bralette
BOODY
Full Low Leg Briefs
BOODY
Full Bust Wireless Racerback Bra
Lounge
Best For: Style and comfort
The tiny details on Lounge’s lingerie is what makes all the difference in the design. Front clasp bras, double side-strap briefs, longline bustiers in floral prints, and cute-as-a-button picot trim, are just a few of the standout feminine details that helped this British-born label catch (and keep) our eye.
Sizes: Up to 18G, 6 – 16. | Price: $$
LOUNGE
Seamless Bralette
LOUNGE
Pointelle Brazilian Briefs
LOUNGE
Pointelle Triangle Bralette
LOUNGE
Amaris Thong
Best For: Bold and bright colourways
When it comes to lingerie, black and reds will forever be favourites. But, there’s only so many renditions of bedroom classics we can justify buying. Enter: Dora Larsen. Established in London in 2016 by Georgia Larsen, the intimates brand is built on bringing contemporary shapes and colourful combinations to our top drawers.
Sizes: Up to 38DD, 6 – 16. | Price: $$
DORA LARSEN
Astra Floral Lace Underwire Bra
DORA LARSEN
Manon Floral Lace Brief
DORA LARSEN
Luna Clean Tulle Thong
DORA LARSEN
Romilly Clean Tulle Underwire Bra
Best For: Retro silhouettes
Perfectly blending the lines between special occasion lingerie and your everyday cottons, Chouchou crafts comfortable and cute pieces that challenge the notion of traditional sex appeal.
Sizes: XS – 3XL. | Price: $
CHOUCHOU INTIMATES
Georgia Bralette
CHOUCHOU INTIMATES
Taylor Thong
CHOUCHOU INTIMATES
Nancy Bralette
CHOUCHOU INTIMATES
Imogen Bralette & Boy Short Set
Best For: Seamless solutions
Beyond Skim’s shapewear (which is, admittedly, some of our favourites), the brand also has endless options for lingerie. Everyday pieces like t-shirt bras and ultra-stretchy underwear come in eight nude shades, plus, the limited edition ranges and collaborations provide variety to your top drawer without compromising on fit or comfort. We’re also big fans of the loungewear and figure-skimming dresses.
Sizes: Up top 46H, XXS-4XL. | Price: $$
SKIMS
Fits Everybody Scoop Bralette
SKIMS
Everyday Cotton Hipster
SKIMS
Fits Everybody Boyshort
SKIMS
Everyday Cotton T-Shirt Bra
Best For: Inclusive comfort
Comfort, affordability, and ethical production standards are at the core of the Nala brand. The brand prioritises inclusive sizing, with bras going to an Australian band size 26 and H cup, with larger-busted people particularly singing the praises of the strapless underwire bra. It isn’t particularly lifting, but many praise the bra for being supportive — far more so than many other brands.
Sizes: Up to AU 26H, S – 4XL. | Price: $
NALA
Support Wirefree Bralette
NALA
Bio High Waist Brief
NALA
Bio Underwire Bra
NALA
Bio High Waist High Leg
Best For: Buttery soft bras
First Thing is an Australian underwear label that prioritises comfort above all else. The soft and stretchy fabric is breathable and cooling, plus, the cups on The Everyday Bra also have some stretch to them, which we find particularly helpful as the size of our breasts fluctuates through the month, and this always sits flush to the skin through it all.
Sizes: Up to 16E, XS – XL. | Price: $
FIRST THING
The Lace Bikini
FIRST THING
The Lace Everyday Bra
FIRST THING
The Strapless
FIRST THING
The Seamless Bikini
Best For: Updated basics
Blending delicate details with modern silhouettes, the brand takes a style-first approach to intimatewear and a comfort-led approach to fashion. The result? A versatile collection designed to be seen, styled and celebrated — from slow mornings at home to layered looks that step boldly beyond the bedroom.
Sizes: AA -L, S – XL. | Price: $$
ONETWO
Le Original
ONETWO
Bikini
ONETWO
Le Curve
ONETWO
Skyliner
Best For: Designs meant to be seen
Bold, body-loving and unapologetically expressive. That’s the energy behind Fruity Booty. Blurring the lines between underwear and outerwear, each piece is designed to be styled, shown off and lived in. The result? A joy-fuelled collection that celebrates individuality, encourages self-expression and proves that lingerie should feel as fun as it looks.
Sizes: A – E, XS – XL. | Price: $$
FRUITY BOOTY
Leopard Shania Bra
FRUITY BOOTY
Lacie Balconette Bra
FRUITY BOOTY
Cotton Mellow Thong
FRUITY BOOTY
Serene Brief
Best For: Minimal designs
Minimal, modern and made to fit — that’s the philosophy behind CUUP. Focused on clean lines, precision tailoring and a refined colour palette, the brand reimagines everyday bras and underwear with a fashion sensibility and a technical approach to support. The result? Elevated essentials designed to feel effortless, look understated and deliver the kind of confidence that comes from a truly great fit.
Sizes: A – G, XS – XL. | Price: $$
CUUP
The Balconette Mesh
CUUP
The Tap Modal
CUUP
The Plunge Mesh
CUUP
The Thong Modal
