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If the runways of fashion week are anything to go by, lingerie is about to become a lot more visible. A resurgence of black, lacy bralettes beneath button-ups and sheer tops are giving us a reason to re-stock our underwear drawers with the very best lingerie brands we can find.
Discovering undergarments worthy of display outside the bedroom is a quest we’re keen to conquer. Australia is not only home to several fabulous, homegrown brands, we can also now shop selections from premium international brands, like Agent Provocateur, Fleur Du Mal and, of course, the many luxury designers now dabbling in underwear that’s made to be seen.
The Best Lingerie Brands To Shop In Australia, According To maire claire:
- Best For Unique Discoveries: Primary
- Best For Elevated Essentials: Simone Pérèle
- Best For Sexy Lingerie: Agent Provocateur
- Best For Affordable Lingerie: Kat The Label
- Best For Luxury Lingerie: Fleur Du Mal
- Best For Sustainability: Boody
- Best For Seamless Solutions: SKIMS
The exceedingly blurred line between day and night dressing, outer and underwear, has pushed the style envelope in the lingerie landscape, birthing some of the best new brands in the market. Size inclusivity and body positivity have also seen many lingerie brands pivot their approach, with a focus on the female gaze, and sensual dressing for one’s self.
So, where do you start when there are so many great lingerie brands to shop from? We recommend the below.
Read: Stylists Love These Shapewear Staples—And We Do Too
Primary
Primary defines itself as an ‘Australian lingerette’—an online lingerie boutique stocking a unique mix of mid-to-premium brands. Their current roster includes Swedish indie brand, Understatement, known for its playful colours and unlined bralettes; Else, a Turkish brand with a mix of minimal, sheer and soft-cup lingerie; Love and Swans, with a focus on lacy delicates; Nette Rose, whose rock ‘n’ roll underwear sensibilities are designed to be seen, and Maison Close, with an unrivalled neon bralette offering.
UNDERSTATEMENT
Understatement Mesh Triangle Bralette
NETTE ROSE
Oslo Triangle Bralette
ELSE
Underwire Strapless Bra
LOVE AND SWANS
Santa Muerte High Waist Thong
Simone Pérèle
Simone Pérèle is the ultimate in sensual but elegant French lingerie. Built on the eponymous founder’s desire for lingerie that doesn’t force a woman to “choose between being comfortable and feeling beautiful”, this is an international favourite among stylish women. Opening her atelier in Paris in 1948 following her training as a corset maker, Pérèle set out to break tradition and create intimates that are as intricate as they are wearable.
Cup Sizes: Up to 14G
SIMONE PERELE
Romance Half Cup Bra
SIMONE PERELE
Passion Deep Half Cup Bra
SIMONE PERELE
Caresse Full Cup Control Bra
SIMONE PERELE
Delice Half Cup Bra
Fleur Du Mal
Fun, flirtatious and fashion-forward: that’s what lies at the heart of luxury lingerie brand Fleur Du Mal. Designs take “a fashion approach to lingerie” and “a lingerie language to fashion”. The result? A stunning collection that will have you relishing in boudoir dressings, with pieces to wear in the bedroom and beyond.
Sizes: XS – XL
FLEUR DU MAL
Delilah Boned Balconette Bra
FLEUR DU MAL
Delilah V-string
FLEUR DU MAL
Top Stitch Convertible Bra
FLEUR DU MAL
Luxe Triangle Bra
Kat The Label
This Australian lingerie brand is a favourite among those seeking stylish lace underwear at an affordable price point. From bridal lingerie to sleepwear, Kat The Label is servicing stylish undergarments for fashion conscious women. They also sell well-priced sets, as well as separates, for all your favourite pieces.
Size range: XS-3XL
KAT THE LABEL
Kensie Set Ivory
KAT THE LABEL
Maverick Set
KAT THE LABEL
St Clair Set Black
KAT THE LABEL
Sorrento Set
Agent Provocateur
Agent Provocateur is a luxury lingerie brand founded in England. Famous for its craftsmanship, Agent Provocateur bras and underwear often feature intricate lace detailing and embroidery. This high-fashion brand is designed to be seen, and also offers a divine range of corsetry and clothing.
Sizes: 32A – 38G
AGENT PROVOCATEUR
Delphina Bra
AGENT PROVOCATEUR
Delphina Ouvert
AGENT PROVOCATEUR
Nelle Balconette Bra
AGENT PROVOCATEUR
Elexa Corset
Calvin Klein
Calvin Klein underwear is famous for its branding, particularly its elastic-waist briefs featuring the designer’s iconic logo. Thanks to its celebrity-fronted campaigns, Calvin Klein remains a go-to for sporty underwear that doesn’t mind being seen. However, it also offers some reliable, mid-range lingerie (bras and thongs) for a spot of something special.
Sizes: 10A-14D, XS-XL
CALVIN KLEIN
Icon Logo 5 Pack Thongs
CALVIN KLEIN
Invisibles Bralette
CALVIN KLEIN
Sensual Stretch Lace Plunge Bra
CALVIN KLEIN
Seductive Comfort Lotus Floral Thong Brief
Bluebella
Bluebella is an affordable lingerie brand founded in London. Specialising in sheer and lacy fabrics, embroidery and statement silhouettes, Bluebella isn’t for those shy about showing off.
Sizes: 8A – 20F
BLUEBELLA
Camelia Lace Longline Bra Black
BLUEBELLA
Soraya Sheer Embroidered Bra Savvy Red
BLUEBELLA
Marisa Embroidered Sheer Bra Blue
BLUEBELLA
Amarosa Floral Embroidered Bra Black
Boody
Known for its breathable bamboo fabrication, Boody is the reliable and affordable intimates label to turn to if you prioritise comfort above all else. Many of the bras are wire-free for comfort, while the underwear has a satisfying stretch that makes them wearable every day. We’re also big fans of their buttery-soft lounge wear range and basic socks.
Sizes: XS – 2XL
BOODY
G-String
BOODY
Triangle Bralette
BOODY
Full Low Leg Briefs
BOODY
Full Bust Wireless Bra
Lounge
The tiny details on Lounge lingerie is what makes all the difference in the design. Front clasp bras, double side-strap briefs, longline bustiers in floral prints, and pointelle separates are just a few of the standout feminine details that helped this British-born label catch (and keep) our eye.
Sizes: 6A – 18G
LOUNGE
Penelope Intimates Set
LOUNGE
Brianna Plunge Bra
LOUNGE
Enchant Plunge Bra
LOUNGE
Lace Thongs 3 Pack
Chouchou Intimates
Perfectly blending the lines between special occasion lingerie and your everyday cottons, Chouchou crafts comfortable and cute pieces that challenge the notion of traditional sex appeal.
Sizes: XS – 3XL
CHOUCHOU INTIMATES
Florence Bralette
CHOUCHOU INTIMATES
Harper Bralette
CHOUCHOU INTIMATES
Valentina Bralette
CHOUCHOU INTIMATES
Valentina Thong
Skims
Beyond its shapewear (which is, admittedly, some of our favourites), Skims also has endless options for lingerie. Everyday pieces, like t-shirt bras and ultra-stretchy underwear, come in several skin-tone shades. Plus, there’s always Skims’ limited edition ranges and collaborations which bring some variety to the brand.
Sizes: Up top 46H, XXS-4XL
SKIMS
Fits Everybody Lace Unlined Scoop Bra
SKIMS
Fits Everybody Lace Dipped Thong
SKIMS
Fits Everybody Scoop Bralette
SKIMS
Ultimate Balconette Push-up Bra
Nala
Comfort, affordability, and ethical production standards are at the core of the Nala brand. The brand prioritises inclusive sizing, with bras going to an Australian band size 26 and H cup, with larger-busted people particularly singing the praises of the strapless underwire bra. It isn’t particularly lifting, but many praise the bra for being supportive — far more so than many other brands.
Sizes: Up to AU 26H, S – 4XL
NALA
Support Wirefree Bralette
NALA
Bio High Waist Brief
NALA
Bio Underwire Bra
NALA
Bio High Waist High Leg
First Thing
First Thing is an Australian underwear label that prioritises comfort above all else. The soft and stretchy fabric is breathable and cooling, plus, the cups on The Everyday Bra also have some stretch to them, which we find particularly helpful as the size of our breasts fluctuates through the month, and this always sits flush to the skin through it all.
Sizes: Up to 16E, XS – XL
FIRST THING
The Lace Bikini
FIRST THING
The Lace Everyday Bra
FIRST THING
The Strapless
FIRST THING
The Seamless Bikini
The One Two
Blending delicate details with modern silhouettes, The One Two takes a style-first approach to intimate wear and a comfort-led approach to fashion. The result? A versatile collection designed to be seen, styled and celebrated — from slow mornings at home to layered looks that step boldly beyond the bedroom.
Sizes: AA -L, S – XL
THE ONE TWO
Le Original
THE ONE TWO
Bikini
THE ONE TWO
Le Curve
THE ONE TWO
Skyliner
Cuup
Best For: Minimal designs
Minimal, modern and made to fit — that’s the philosophy behind CUUP. Focused on clean lines, precision tailoring and a refined colour palette, the brand reimagines everyday bras and underwear with a fashion sensibility and a technical approach to support. The result? Elevated essentials designed to feel effortless, look understated and deliver the kind of confidence that comes from a truly great fit.
Sizes: A – G, XS – XL. | Price: $$
CUUP
The Balconette Mesh
CUUP
The Tap Modal
CUUP
The Plunge Mesh
CUUP
The Thong Modal
Where To Shop Lingerie In Australia
To shop multiple lingerie brands in one place, go to Myer, Bras N Things, The Iconic, David Jones, and Primary, which offers a range of independent, international brands you won’t find elsewhere. To shop directly from brands, you can follow the marie claire guide to the best lingerie brands.
How Do I Know My Bra Size When Shopping Online?
The best way to know your bra size is by having a fitting in-person. However, when shopping online, take your own measurements and follow an online fitting guide, like this one offered by Bras N Things. Most brands and online stores will offer size calculators, and many lingerie brands with non-traditional sizing and no physical storefront (like Kat The Label) have very responsive customer service teams you can contact before finalising your purchase.
