Swarovski, which has been creating beautiful crystal-based products since 1895< has unveiled two major announcements that are sure to delight jewellery lovers.
Following the success of Swarovski Created Diamonds in the United States and Canada, the jeweller is bringing its new offering of exquisite lab-grown diamonds to Australia & New Zealand. It’s an exciting expansion designed to bring the craftsmanship and glamour of Swarovski to an even wider audience.
Meanwhile, the jeweller is simultaneously unveiling its Spring/Summer 2024 collection, which celebrates the beauty of the natural world and is infused with vibrant hues and exquisite artistic expression.
Here’s everything you need to know about this exciting time in the world of fine jewellery.
Swarovski Bring Their Created Diamonds To Australia & New Zealand
Building on the success of Swarovski’s Created Diamonds debut in the United States and Canada, the brand is announcing the expansion of this fine jewellery category across 21 key stores within Australia and New Zealand.
Swarovski Created Diamonds are made using an innovative process that replicates nature, resulting in laboratory grown diamonds that are indistinguishable from a mined diamond in all chemical, physical and optical attributes.
Alongside its foray into the antipodes, Swarovski has announced a partnership with the International Gemological Institute (IGI), the global leader in diamond assessment, which will certify all lab grown diamonds within Swarovski’s ‘Galaxy’ collection.
Once grown, the diamonds are precision cut and polished to perfection, using Swarovski’s trained eye, and then graded using the four C’s of diamonds: clarity, colour, cut and carat weight.
Roland Lorie, Chief Executive of IGI, explained, “Swarovski has been renowned for its precision cutting, innovation, and artistry since 1895. We are pleased our new partnership will ensure that every single stone is graded and certified according to the 4Cs of diamond quality.”
So, what is the ‘Galaxy’ collection? It’s the first collection designed by Swarovski’s Global Creative Director Giovanna Engelbert that uses Created Diamonds. It’s inspired by the wonder of the galaxy and mysteries of the cosmos, for a line that heroes the depth and beauty of the diamonds themselves. Each piece is crafted from the finest materials including gold and sterling silver.
It’s an expansion that makes sense for Swarovski, which was founded on Daniel Swarovski’s vision to offer a feeling of luxury to everyone. It’s a natural progression of this DNA to offer lab-grown diamonds, which are 100 per cent identical to their mined counterparts in all ways except how they are made.
Swarovski’s heritage of creative savoir-faire and limitless imagination in designing joyfully extravagant and elegant jewellery is expressed in this Swarovski Created Diamonds Collection, which will be available from April 3rd in store as well as on Swarovski.com.
Swarovski Unveils Spring/Summer 2024 Collection
While the announcement of the Created Diamond expansion across Australia and New Zealand is already a momentous occasion, the jeweller is also announcing the Spring/Summer 2024 collection, which includes jewellery, homeware, eyewear and watches.
The magic of the ocean is the inspiration for Swarovski’s Spring/Summer 2024 collection. Global Creative Director Giovanna Engelbert has taken cues from the myriad forms inhabiting the aquatic world, specifically underwater gardens that are home to extraordinary flora and fauna.
Masterfully crafted, the pieces are faceted to capture light, like the sun sparkling off the surface of the sea. Meanwhile, interpretations of sea dwellers from sea-urchins and starfish to oysters and seahorses bring the vision to life.
There are a series of signature ‘families’ within the collection, including, Lucent, Millenia, Dextera, Hyperbola and Idyllia.
View some of these stunning pieces below:
Lucent cocktail ring, $400, Swarovski
Millenia necklace, $580, Swarovski
Dextera bangle, $380, Swarovski
Hyperbola pendant, $400, Swarovski
Idyllia stud earrings, $219, Swarovski
