The 15 Most Iconic Denim Moments Of All Time

Brad Pitt. Need we say more?

Britney Spears & Justin Timberlake

Britney Spears and Justin Timberlake arrived at the 2001 American Music Awards in matching double denim, including, in Timberlake’s case, a denim bucket hat. 

Susan Sarandon & Geena Davis

Susan Sarandon and Geena Davis aka Thelma and Louise. Twenty-five years after the movie was released, they remain denim icons.


The Material Girl rocking double denim in the 80s.

Jane Birkin

Jane Birkin personified ’70s cool in flares, a simple t-shirt and (of course) a Birkin bag,

Bruce Springsteen

Red, white and denim blue, it doesn’t get more American than that. Springsteen’s 1984 album cover for Born In The USA featured a pair of well-worn blue jeans and was shot by Annie Leibovitz.

Kim Kardashian & Kanye West

The almost Mr and Mrs Kanye West (their wedding took place just 10 days after this image was taken) stepped out for some ice-cream in matching denim in Paris, causing a paparazzi frenzy.

Kate Moss & Mark Wahlberg

Marky Mark and the face of ’90s chic, Kate Moss, made a perfect pair in this Calvin Klein campaign. The American brand had already made headlines with a denim campaign featuring Brooke Shields with the tagline, “Nothing comes between me and my Calvins.”

Debbie Harry

Punk, glam and very, very cool, Debbie Harry circa the early ’80s was the girl everyone wanted to be, with her bleach-blond hair and her double denim.

James Dean

Leather jacket, white T-shirt, Levis 501s. This was the ensemble that made James Dean a star, and earned him an Oscar nomination (as a quick-talking cowboy in Giant).

Brad Pitt

Brad Pitt in jeans and a cowboy hat in Thelma & Louise is everything denim stands for: comfort, cool and washboard abs.

Cindy Crawford

The supermodel’s famous Pepsi ad aired during the 1992 Superbowl, and featured Crawford in a white singlet, blown-out hair and teensy denim cut offs, downing a Pepsi in one go. Refreshing.

Alexa Chung

Alexa Chung is making her case for the return of overalls, sporting a variety of different pairs over the years. We like them best a little polished: like this pair she wore with a Burberry trench coat and Chanel ballet flats.

Farrah Fawcett

When Farrah Fawcett skateboarded after a suspect in the ’70s TV show Charlie’s Angels she was wearing a red shirt, Nike kicks and a pair of ink-blue denim flares, she rolled her way into history.

The 15 Most Iconic Denim Moments Of All Time

The young designer attended the 2001 Vanity Fair Oscar Party in a corset and a pair of boot-cut denim jeans. The outfit made headlines and stood out in the sea of identikit minimalist frocks.

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