Meet The Modern Classics Reimagined From The Gucci Archives

Buy once, buy well – these accessories will become heirlooms

Under the wildly creative eye of Gucci’s Creative Director Alessandro Michele, who once again proves it’s the home of modern classicism, Gucci has released its new collection of accessories that are sculptural, fantastical and wearable all at once.

Gucci Gothic

Building on Gucci’s signature fascination with the natural world, the new season story ‘Gucci Gothic’ is based around a rural community where animals and people co-exist in harmony. With a nod to the idea of a fantastical petting zoo, the creative direction captures the Gucci tribe feeding and interacting with their animal companions.

The arrival of dramatic rainfall then requires the construction of a giant wooden ark, into which the animals are led. Set afloat, the story ends with a technicolour-drenched horizon.

The tale is a familiar one, but Gucci’s young farmer-punks bring a new perspective to it. A film that accompanies the photography invites the viewer deep into a surreal, mythological world, where an agricultural landscape and the changing weather emphasise the power of nature.

A Classic Reimagined

Much like the story, classic timepieces are given a modern twist, such as the signature Gucci stripe now featuring a delicate bee motif on a mother of pearl face. 

Refined and elegant by definition, this G-Frame watch comes with a mother of pearl dial and interchangeable steel mesh bracelet. The bee, a recurring House code, is present on the Web dial as indexes.
G-Frame watch, 21x34mm
G-Frame watch, 21x34mm

The Square G Resurgence 

The resurgence of the Square G motif defines the new collection, from unisex cuffs bringing a neo-classical pattern rough-hewn in hand finished silver, to rings, necklaces and bracelets revisiting this archival design from the seventies. The single cube pendant is enriched with an intricately detailed pattern and set with a faceted crystal stone.

Cuff bracelet with Square G motif
Ring with Square G motif in silver
Bracelet with Square G cube in silver
Necklace with Square G cube in silver
Necklace with Square G cross in silver

Explore Gucci Gothic in film and shop the collection online now.


CREATIVE DIRECTOR: Alessandro Michele

ART DIRECTOR: Christopher Simmonds



MAKE-UP ARTIST: Yadim Carranza

Related stories